TUESDAY, JULY 24, 2018 • EDUCATION DAY

10:00 a.m.- 10:50 a.m.   ESP Overview 1 BASI/MASI Credit Start your day with an overview of ESP Web, the #1 sales tool in the promotional products industry. During this session, you’ll discover how to: Use ESP’s guided navigation to quickly find products and generate ideas “WOW” your clients with instantaneous Virtual Samples Create custom presentations to rapidly respond to customer requests Save money and time by streamlining your business with ESP’s CRM and Order Management System Tap into the $77 billion Corporate Gifts and Incentives market. About Michael D'Ottaviano

11:00 a.m.- 11:50 a.m.   Streamline Your Business With the All-New ESP Order Management System 1 BASI/MASI Credit Join us for a demonstration of the All-New ESP – the industry’s best-in-class sourcing and sales-generating system. With ESP’s search enhancements and optimized workflow, you’ll discover how easy it is to source products and create stunning presentations. In this session, we’ll delve deeper into ESP’s new CRM and Order Management system, where you’ll discover how to: Easily create detailed purchase orders for your suppliers, plus client-facing documents like acknowledgments and invoices Use the new apparel matrix to quickly choose from available colors and sizes offered by your favorite apparel suppliers Securely track all your customer interactions, including orders, presentations, emails, and notes Use ESP’s Order Management System as the bridge between supplier product data and your accounting solution, such as ASI SmartBooks or QuickBooks About Peter Knappenberger

Noon- 12:50 p.m.   Master Your Digital Marketing Strategy 1 BASI/MASI Credit To make your business stand out on social media and search engines, the key is to use focused, strategic marketing. In this business-coaching session you’ll learn proven strategies to ensure your brand rises to the top and garners attention. You’ll leave knowing: What’s missing from your website How to get noticed on Google and other search engines How to dominate your marketing on local search results The best ways to generate more business on Facebook. About Matt Kliesh

1:00 p.m.- 2:00 p.m.   ESP Websites: Build the Perfect Site for Your Business 1 BASI/MASI Credit Want to increase your sales while presenting a professional image to your customers? The ESP Websites platform from ASI is the industry’s leading promotional products website service for distributors, helping end-buyers find relevant products and ideas. In this session, you’ll see how to promote your best-selling products and keep customers coming back for new and innovative promotional ideas. Whether you have an ESP Website or not, you’ll learn how to personalize your site to fit your branding, engage your customers, control the products displayed and more. Deliver a world-class shopping experience to your customers with ESP Websites! About Joan Miracle

2:10 p.m.- 3:00 p.m.   Learn More, Earn More: Maximize Your ASI Membership Benefits 1 BASI/MASI Credit You know that ASI’s business is helping your business succeed, every step of the way. But did you know that ASI conducts exhaustive industry research that you can use to prove the value of promo products? Our research will help you better understand end-buyers, foresee trends before they happen and ultimately sell more. Plus, your membership includes The ASI Business Savings program, which gives you special savings from over 17 major corporations offering shipping, credit card processing, travel, car rental, identity protection and many other day-to-day business services. Mark your calendar for this can’t-miss session, and find out how to get the most from your ASI membership.  About Nate Kucsma About Stephanie Turner-Scott

3:10 p.m.- 4:00 p.m.   Create Sales Easily With ASI’s New Email Marketing Platform 1 BASI/MASI Credit 2018 is all about online exposure: In order to rise above all of the noise on the Internet, your marketing needs to be strategic and focused. Join this business-coaching and training session to learn successful strategies for cutting through the noise and sending emails that drive sales. When you leave, you’ll understand how to: Pick from a set of ready-made emails – just click send! Design engaging emails with ESP Products Track open and click-through rates Utilize email marketing best practices Leverage ESP’s CRM to create powerful lists. About Ryan Law                          About Matt Smyth

4:10 p.m.- 5:00 p.m.   Master Your Digital Marketing Strategy 1 BASI/MASI Credit To make your business stand out on social media and search engines, the key is to use focused, strategic marketing. In this business-coaching session you’ll learn proven strategies to ensure your brand rises to the top and garners attention. You’ll leave knowing: What’s missing from your website How to get noticed on Google and other search engines How to dominate your marketing on local search results The best ways to generate more business on Facebook. About Matt Kliesh