Education Tracks
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TUESDAY, MARCH 24, 2015 • EXHIBITS DAY ONE
       
12 p.m.-
12:55 p.m.
  Lunch and Learn: Overcome Obstacles and Achieve Your Professional Best
ALL LEVELS – 1 Credit
Overcoming obstacles is a universal challenge: It doesn’t matter what position you hold in your company or in your personal life. But every obstacle is an opportunity in disguise, and this presentation will deliver key points to guide you to conquer impediments, resulting in greater revenues and satisfaction. Based on her experience as a triathlete, Fox Business News commentator and author Chris Vanderzyden will take you through the journey of facing what can feel like an insurmountable challenge – and going the distance cross the finish line. She’ll present real-world experiences of both internal and external obstacles that have threatened to derail an organization, and will provide strategies that can be immediately implemented to ensure that you and your team members are inspired to achieve. You’ll leave this session with:
  • An understanding of what’s really at the core of every obstacle
  • Actionable tools to guide you to overcome your challenges
  • Specific ways to raise your company’s revenues by turning obstacles into opportunities
  • Inspiration and confidence in your ability to overcome and to achieve victory in your business and personal life.
                 
               
About Chris Vanderzyden

       
 1 p.m.-
  1:55 p.m.
  Lead-Generation Made Simple: Grow Your Customer Base in 21 Days
INTRODUCTORY – 1 Credit
Many advertising specialty distributors struggle through grueling, repetitive cycles of cold calls and rejection just to bring on a single new client. They spend weeks or even months pursuing an appointment with a particular prospect only to find out the person isn’t even qualified to buy. If you’re ready to trade in the anxiety and frustration of the “standard approach” for a tested, proven process for bringing new customers through the door like clockwork, then this session is for you. Discover the simple steps you need to take to turn the tables on rejection and begin getting new customers within 21 days.
About David Blaise

       
2 p.m.-
3 p.m.
  Create a Financial Plan to Accelerate Growth
INTRODUCTORY – 1 Credit
The fear of money, and misunderstanding business numbers, often holds businesses back from achieving their full potential. According to the Small Business Administration, one-third of new businesses fail within two years, and 56% within the first four years; the primary inadequacy cited is lack of financial knowledge.

Real growth occurs when time is spent focusing on the long-term planning of a business, and the numbers are a key component to planning and achieving maximum growth. In this presentation you’ll learn strategies to overcome financial fear, how to understand the value numbers provide, and the importance of developing an action plan to ensure the highest level of performance within your business. You’ll leave with:

  • Clear steps to understanding the complete financial picture of your business
  • The knowledge to assess and utilize key financial metrics as tools to expose business strengths and weaknesses
  • The secrets to overcome that nagging fear of money that impedes the flow of money into our businesses
  • Tips on creating an action-based financial plan to drive your sales numbers, profit margins and income.
About Chris Vanderzyden

       
3 p.m.-
3:55 p.m.
  The Instant Expert: Become a Promotional Consultant
INTRODUCTORY – 1 Credit
We all know that consultative sellers often earn many times what typical product sellers earn. For that reason, the sooner we can begin to function as a true promotional consultant, the sooner we can increase our income. In this groundbreaking session, business-growth expert David Blaise will empower you with the consultative questions and tools you need to accelerate your results, position yourself as an expert and serve your clients as a true consultant.
About David Blaise
 
THURSDAY, MARCH 26, 2015 • EXHIBITS DAY TWO
       
12:15 p.m.-
1:15 p.m.
  Leverage Online and Offline Connections to Build Your Business
INTRODUCTORY – 1 Credit
In today’s digital age, we’re presented with countless opportunities to network and develop relationships with ease, both online and in person. In this can’t-miss session, you’ll learn how to combine a traditional selling approach with the new social selling in the digital age. You’ll acquire the techniques and skills necessary to effectively engage and convert buyers within the online and offline community and positively impact your bottom-line results. You’ll leave armed with:
  • Ten top tips for networking success
  • Tricks for building and engaging connections to drive sales
  • Ways to create a plan to identify prospects and build relationships
  • The knowledge you need to gain network referrals.
About Chris Vanderzyden