Education Tracks
  Get Noticed!
TUESDAY MARCH 24, 2015 • EDUCATION DAY

 

       
12 p.m.-
12:55 p.m.		  

Lunch and Learn: Master Your Digital Marketing Strategy With ASI Products
ALL LEVELS – 1 Credit
 2015 is all about online exposure, and we want to make sure that your marketing is strategized and focused in order to rise above all of the noise on the Internet. Join our business-coaching session that outlines the best ways to ensure your brand stands out on the most effective online sources for generating leads: Search Engines and Social Media.

In this session you’ll learn how to;

  • Get your business noticed by potential clients on Google
  • Dominate your market on local search results and directory listings
  • Learn how to generate more business on Facebook
  • Generate more leads through compelling content
About Jamie Tumas
       
1 p.m.-
1:55 p.m.		   Email Marketing: Capitalize on Today’s Trends and Tactics
ALL LEVELS – 1 Credit
 Email marketing is one of the most cost-effective forms of digital marketing available, with an average ROI of 4,300%. However, the typical consumer gets bombarded daily with dozens of marketing emails. How can you and your company leverage this powerful technology and make sure your emails actually drive results? In this session, you’ll learn how to integrate email marketing into your overall marketing strategy, including the top tools and tactics you can implement to boost results. If you’ve been thinking about starting an email marketing program, or haven’t been getting the results you want out of yours, don’t miss this essential seminar.
About Natalie Henley
       
2 p.m.-
2:55 p.m.		  

Tame the Social Media Monster: Prepare and Promote With Purpose
INTERMEDIATE – 1 Credit
Have you ever thought about exactly why you’re using social media for your business? Is it helping drive sales? Does it increase exposure to your brand? And are you utilizing the right tools for your market? How do you manage the day-to-day load? These questions and more will be answered during this session, which will help you implement a social media plan that drives results and delivers a purposeful message that promotes good business. You’ll leave this discussion knowing:

  • How to use Hootsuite to manage your time
  • Ways to cultivate a strong online community
  • The importance of recognizing the right audience
  • How to choose the right tools to use. 
About Bobby Lehew
       
3 p.m.-
3:55 p.m.		  

Get Searched: Drive Customers to Your Website
INTERMEDIATE – 1 Credit
Want to take the guesswork out of search engine optimization (SEO) and social media marketing? In this session, you’ll learn easy SEO strategies to find your customer online, connect with them meaningfully and get them to take action on your website. By the time you leave you’ll understand:

  • How to know when a searcher is ready to take action
  • Why Internet marketing plans fail and how to avoid common mistakes
  • How to research keyword searches in Google
  • How to estimate and then measure ROI for an Internet marketing campaign
  • How Google views websites and how to stay optimized for top results
  • How you can make an action plan for implementing these strategies and tips.
About Natalie Henley
 
WEDNESDAY, MARCH 25, 2015 • EXHIBITS DAY ONE
       
11 a.m.-
Noon		   Self-Promo Power: Design Eye-Catching Marketing Campaigns
INTRODUCTORY – 1 Credit
 Much has been said and written on the topic of effective marketing, but behind all the smoke and mirrors lies one simple fact: The success of every marketing and sales campaign – from emails and sales letters to catalogs, websites and even sales presentations – all boils down to just three critical components: “The MVPs of Marketing and Sales.” In this session, business-growth expert David Blaise will walk you through the three MVPs and show you how to incorporate them into every self-promotion, marketing effort and sales initiative you create for your distributorship.
About David Blaise
       
11 a.m.-
Noon		   Energize Your Elevator Pitch: Make Your Company’s Story Unforgettable
INTERMEDIATE – 1 Credit
 “Who are you and what do you do?” Every salesperson has heard this question from potential clients. Do you know how to reply in a way that makes your company – and what you offer – sound as compelling as it really is? Or do you resort to saying, “We do logos on hats, mugs and pens”? Successful brands all do one thing very well: They share successful stories – stories that express the heart of what makes them unique – and compel listeners to want more interaction with that brand.

In this session, you’ll learn how to develop and deploy a successful brand communication strategy that centers around your unique value proposition and communicates the heart of your brand. Your secret weapon is a storytelling technique developed by Native American storytellers and popularized by Pulitzer Prize winning author N. Scott Momaday: the Narrative Wheel. You’ll leave this session knowing how to use this ancient storytelling technique to craft and remember a compelling answer to that unavoidable “who and what” question, once and for all.
About Bobby Lehew
       
1:30 p.m.-
2:30 p.m.		   Interactive SEO Workshop: Get Your Website Found Immediately
ADVANCED – 1 Credit
 In this can’t-miss session, digital marketing expert Natalie Henley will give you key strategies you can implement to boost your company’s presence on Google, drive targeted traffic to your website and convert that traffic into a sale or lead. For attendees who volunteer, the instructor will use your own website as an example and detail the ways you can utilize the newest SEO trends and best practices to enhance the results you’re getting out of your website. You’ll leave with an easy-to-understand action plan based on your company’s goals, and the tools to start driving results to your website today. 
About Natalie Henley
       
2:45 p.m.-
3:45 p.m.		   Content Marketing Success: Increase Your Response Rate Today
INTERMEDIATE – 1 Credit
 According to the Content Marketing Institute’s 2014 “Benchmarks and Trends” report, a whopping 93% of B2B marketers use content marketing to generate results – and they also use an average of 13 different content-marketing tactics. Compelling content is the new door-opener! But how do you develop a strategy and decide on which tactics to use? In this session, we’ll give you tips on how to formulate a strategy that delivers, and review a variety of tactics guaranteed to generate a response. If you ever wondered how blogs, video, email newsletters, infographics, podcasts (and more!) can help you win business, this class is for you! 
About Bobby Lehew
 
THURSDAY, MARCH 26, 2015 • EXHIBITS DAY TWO
       
11 a.m.-
Noon		   Point and Shoot: Create a 30-Second Video on the Show Floor
ALL LEVELS – 1 Credit
 Being out of town for business doesn’t mean you aren’t still working hard for your clients. In this hands-on session, you’ll learn how to shoot videos from the trade show floor and upload them immediately. You’ll interact with suppliers, pick the latest products for specific clients and learn how create a top-notch video. Be sure to bring your camera or smartphone to this one-of-a-kind class! 
About Joe Haley