Education Speakers
 
  David Blaise, Top Secrets of Promotional Products Sales
   
What do the industry's first video podcast, audio podcast, Extreme Makeover and theme song all have in common? Industry entrepreneur, author and business consultant David Blaise. In 1998, he created Top Secrets of Promotional Products Sales, the industry's premier "success system in a box." Since then, he has built the most recognized and successful training brands in the industry, including Top Secrets of Multi-Million Dollar Producers, Sledgehammer Marketing, The Ultimate Makeover System and The Power of Promotional Products. Currently, David's company helps thousands of industry professionals each year to increase sales, improve profit margins and grow their businesses on a guaranteed basis.		  
 
  Matthew Cohn, ASI
   
Vice Chairman of the ASI Family of Companies (composed of The ASI Show!, ASI Computer Systems, and ASI), Matthew Cohn has launched businesses in publishing, e-commerce, trade shows and medical information. Matthew has also served as President, Education Chair and Treasurer of the Philadelphia Chapter of the Young Entrepreneurs Organization and is on the board of the Philadelphia Chapter of the Young President's Organization (YPO). The Philadelphia Business Journal recognized him in their "40 Under 40" awards, and he was named among the "Top 100 People to Watch" by Business Philadelphia magazine, as well as one of the "100 Most Influential People" in the trade show industry by Tradeshow Week. He has been a featured speaker at national conferences such as American Society of Association Executives, Direct Marketing Association, Internet World, Annual Catalog Conference, Seybold Seminars, International Association of Exposition Managers and SISO.
  
 
  Joe Haley, ASI
   
Joe Haley is a 20-year veteran of the advertising specialty industry and is the managing editor of ASI's magazines. Joe has been involved with ASI TV from the beginning, starring in and producing “The Joe Show,” and filming, editing and posting hundreds of editorial-based videos at trade shows and in-house.		  
 
  Natalie Henley, Volume Nine
   

Natalie Henley is vice president of marketing at Volume Nine, a leading Internet marketing company. A speaker, trainer and consultant, she specializes in digital marketing strategy. She has an extensive background in market research and PR for Fortune 50 companies, and has spoken for numerous groups and conferences, including ClickZ, Search Engine Strategies, Search Engine Marketing Professionals Organization (SEMPO), Vistage International and Media Bistro. She has also been published and quoted in numerous publications including Home Business Magazine, Speaker Magazine, Direct Marketing Digest and Inc.com.

  
 
  Bobby Lehew, Robyn Promotions
   
Bobby Lehew is the chief branding officer at Robyn (asi/309656), a branded products company recognized three years in a row by Inc. Magazine as one of the fastest-growing private companies in the U.S. Bobby has been recognized in various publications and speaks and writes frequently on the subjects of personal and corporate branding. A 20+ year veteran of making-things-happen with branded products, you can read more about Bobby at bobbylehew.com.		  
 
  Craig Mertens, Digital Art Solutions
   
Craig Mertens is the president and CEO of Digital Art Solutions. He co-founded the company to provide products and services to companies in the apparel decoration, sign making, awards and promotional products industries. Craig’s approach to building a profitable business is based on a concept called ASSET: (A)rtwork + (S)oftware + (S)upport + (E)quipment + (T)raining = Success. With over 30 years of industry experience, Craig has been teaching electronic art production and marketing for the last 16 years. He’s the inventor of the process of creating rhinestone heat transfers and rhinestone decals with a vinyl cutter.		  
 
  Jamie Tumas, ASI
   
Jamie Tumas is director of the east coast sales team for distributor services at ASI. In addition to leading a team of account executives, he manages a large base of his own accounts. His extensive experience in e-commerce, customer service and sales management enables him to help distributors utilize ASI's tools and services and find unique solutions for their businesses.		  
 
  Chris Vanderzyden, Chris Vanderzyden Global
   
Chris Vanderzyden, author of 7 Steps to Entrepreneurial Victory, is a Fox News contributor, business-development consultant, speaker and entrepreneur. She was previously a CPA for Coopers & Lybrand (now PWC), and was president of a national advertising specialty company, where she grew sales into the millions. Her unique experience in the financial and marketing disciplines, coupled with her action-oriented approach, increases margins and creates a business of sustained success.		  
 
  Rob Watson, ASI
   
Rob Watson is ASI's vice president of digital user experience. He has more than a decade of marketing communications experience and was most recently the president of MediaTree – a leading industry digital promotions agency. Before joining MediaTree, Rob worked with a nationally recognized advertising agency and produced branding and advertising campaigns for companies like the Miss America Organization, GEICO and Royal Caribbean International. He has helped numerous small businesses leverage themselves through the integration of advertising, direct mail, multi-media and interactive campaigns, as well as special events.