MONDAY, FEBRUARY 4, 2019 • EDUCATION DAY

10:00 a.m.- 10:50 a.m.   Stand Out & Attract More Clients With Strategic Marketing To get your business noticed, the key is to use focused, strategic marketing. In this business-coaching session, you’ll learn proven strategies to ensure your brand rises to the top and garners attention. You’ll leave knowing how to: Market your business and drive traffic to your website Get noticed on Google and other search engines Use social media to your advantage Market your business through email Reach more prospects through direct mail. About Rick Mancini

11:00 a.m.- 11:50 a.m.   Improve Your Website: Five Ways to Make a Dramatic Difference Your website is the face of your business, and it’s important to make sure it looks polished and professional. In this session, you’ll learn five design principles to use on your site to engage visitors and encourage them to stay. Whether you’re looking to improve your current website or create a new one, this session will give you plenty of ideas you can implement right away. About Steve Oswald

Noon- 12:50 p.m.   ESP Websites Workshop: Make Your Site Work for You In this demonstration, we’ll walk through display options to personalize your ESP Website and how to control the products, suppliers and pricing displayed on your site. Bring your lunch to this session and learn how to create a world-class shopping experience for your customers with ESP Websites.  About Joan Miracle

1:00 p.m.- 2:00 p.m.   The Perfect Product for Your Buyers: Find It, Present It, Order It Through ESP Now that you’ve attracted the ideal customer, how can you best present them with promotional products or marketing ideas? In this session, you’ll see how you can narrow your search results, create a stunning presentation with your client’s logo on the products, and process the order all in the same tool: ESP. You’ll leave knowing how ESP Search, Virtual Samples and the NEW Orders Dashboard can help you deliver for your clients every day. About Michael D’Ottaviano

2:10 p.m.- 3:00 p.m.   Build Your Skill Set to Enhance Your Sales Effectiveness It’s a fact: People buy from people they like. This is especially true in the promo products industry, where long-term success depends on gaining and retaining valuable clients. In this session, 25-year industry veteran Conrad Franey will help you achieve greater success in your career and personal life through cultivating high-level people skills. Whether you’re a distributor or a supplier, you’ll leave armed with the specific actions you can implement immediately to improve your relationships, sell more, be more effective and attain happiness. About Conrad Franey

3:10 p.m.- 4:00 p.m.   PrintGizmo: Cloud Software & Strategy to Grow Your Business ASI’s new PrintGizmo tool can make you more efficient and more profitable than ever before. Integrated into ESP, this print brokering tool makes selling printed materials easy, giving you yet another incredibly important business tool. In this session, you’ll learn how PrintGizmo lets you quickly create a print job, submit a quote request to a network of printers, receive the bids and award the job to the print supplier of your choice. About Michael D’Ottaviano

4:10 p.m.- 5:00 p.m.   Social Networking Strategies That Drive Sales Networking is something every entrepreneur and salesperson should practice. In this session, you’ll learn in-person and online social networking strategies to expand your reach, build relationships and turn loyal customers into advocates. The tips and techniques you’ll discover will benefit your business and allow it to reach its full potential. About Joan Miracle About Michael D’Ottaviano