ASI Show Chicago Education Tracks
  Fashion Zone
WEDNESDAY, JULY 10, 2019 • EXHIBIT DAY ONE
       
10:30 a.m.-
11:00 a.m.		   Think Like the Big Brands: Create a Lasting Impression With On-Trend Decoration
 Branding powerhouses like Starbucks, Apple and Nike know how to use things like color, shapes and other graphic elements to tell a story and make an emotional connection with their target audience. Learn from the pros to build your own brand and the brands of your clients! In this interactive discussion, decorating and branding expert Jay Busselle and Wearables Executive Editor Theresa Hegel will talk branding strategy, color and design trends, and hot decoration methods.
About Jay Busselle
About Theresa Hegel
       
1:00 p.m.-
1:30 p.m.		   Re-Spun by Marine Layer: An Inside Look Into What Happens to Your Favorite ‘80s Hair Band Tees
 Marine Layer, known for making “absurdly soft shirts,” has recently launched the Re-Spun Closed Loop T-Shirt program. In this session, you’ll hear about the four steps of the unique upcycling process that takes your old raggedy T-shirt and turns it into your new favorite. You’ll also explore other ways to bring environmentally sustainable apparel into your everyday business.
About Andrew Graham
 
THURSDAY, JULY 11, 2019 • EXHIBIT DAY TWO
       
10:30 a.m.-
11:00 a.m.		   Ladies First: Close the Deal With Styles Designed for Women
Women comprise almost half of today’s workforce, and the number is increasing. It’s never been more important to appeal to women – often the key decision-makers, and more likely to be selective with apparel decisions. In this session you’ll hear how Charles River Apparel designs women’s apparel with women in mind, making it easy for you to sell more wearables. Charles River’s designer uses her background in women’s apparel to create noticeably appealing designs – rather than just taking a men’s shirt and moving the buttons to the other side. Don’t miss your chance to find out how you can leverage this attention to detail to help close the deal with your client.
About Rich Corvalan
 
       
1:00 p.m.-
1:30 p.m.		   Think Like the Big Brands: Create a Lasting Impression With On-Trend Decoration
 Branding powerhouses like Starbucks, Apple and Nike know how to use things like color, shapes and other graphic elements to tell a story and make an emotional connection with their target audience. Learn from the pros to build your own brand and the brands of your clients! In this interactive discussion, decorating and branding expert Jay Busselle and Wearables Executive Editor Theresa Hegel will talk branding strategy, color and design trends, and hot decoration methods.
About Theresa Hegel