WEDNESDAY, JANUARY 18, 2017 • EDUCATION DAY

9:00 a.m.- 9:50 a.m.   ESP Overview 1 BASI/MASI Credit Start your day with an overview of ESP Web, the #1 sales tool in the promotional products industry. During this session, you’ll discover how to:          Use ESP’s guided navigation to quickly find products and generate ideas “WOW” your clients with instantaneous Virtual Samples Create custom presentations to rapidly respond to customer requests Save money and time by streamlining your business with ESP’s CRM and Order Management System Tap into the $90 billion Corporate Gifts and Incentives market   About Ryan Law

10:00 a.m.- 10:50 a.m.   Streamline Your Business with the All-New ESP Order Management System 1 BASI/MASI Credit Join us for a demonstration of the All-New ESP – the industry’s best-in-class sourcing and sales-generating system. With ESP’s search enhancements and optimized workflow, you’ll discover how easy it is to source products and create stunning presentations. In this session, we’ll delve deeper into ESP’s new CRM and Order Management system, where you’ll discover how to:       Easily create detailed purchase orders for your suppliers, plus client-facing documents like acknowledgments and invoices Use the new apparel matrix to quickly choose from available colors and sizes offered by your favorite apparel suppliers Securely track all your customer interactions, including orders, presentations, emails, and notes   Use ESP’s Order Management System as the bridge between supplier product data and your accounting solution, such as ASI Smartbooks or Quickbooks About Michael D'Ottaviano About Peter Knappenberger

11:00 a.m.- 11:50 a.m.   ESP Websites: Easy Ways to Enhance Your Site and Boost Your Sales 1 BASI/MASI Credit Want to increase your sales while presenting a professional image to your customers? ASI’s ESP Websites platform is the industry’s leading promotional products website service for distributors, helping end-buyers find relevant products and ideas. In this session, you’ll be introduced to ESP Websites and learn how to create your own website. This step-by-step tutorial will show you how to promote your best-selling products and keep customers coming back to you for new and innovative promotional ideas. Join us for this fast-paced and informative introduction to ASI’s best-kept secret for online ad specialty sales and marketing. Deliver a world-class shopping experience to your customers with ESP Websites! About Joan Miracle

Noon- 12:50 p.m.   Master Your Digital Marketing Strategy 1 BASI/MASI Credit 2017 is all about online exposure: In order to rise above all of the noise on the Internet, your marketing needs to be strategic and focused. Join this business-coaching session to learn successful strategies to ensure your brand stands out on search engines and social media. You’ll learn how to:     Create a stunning website with Custom Built ESP Websites Get noticed and generate more sales on Google and other search engines Dominate your market on local search results and directory listings Generate more business on Facebook Leverage compelling content to drive sales.               About Jamie Tumas

1:00 p.m.- 1:50 p.m.   How to Increase Revenue: Simple Sales Techniques That Will Drive New Sales and Secure Repeat Business 1 BASI/MASI Credit During this session, you’ll discover sales methods and techniques you can put into practice starting tomorrow. You’ll learn about what really drives revenue, including:           Acquiring new customers through prospecting and online marketing         Dazzling them on that first sales call         Upselling existing clients         Cashing in on reorders         Ensuing strong customer retention.                         About Ryan Law

2:00 p.m.- 2:50 p.m.   Streamline Your Business with the All-New ESP Order Management System 1 BASI/MASI Credit Join us for a demonstration of the All-New ESP – the industry’s best-in-class sourcing and sales-generating system. With ESP’s search enhancements and optimized workflow, you’ll discover how easy it is to source products and create stunning presentations. In this session, we’ll delve deeper into ESP’s new CRM and Order Management system, where you’ll discover how to:         Easily create detailed purchase orders for your suppliers, plus client-facing documents like acknowledgments and invoices       Use the new apparel matrix to quickly choose from available colors and sizes offered by your favorite apparel suppliers   Securely track all your customer interactions, including orders, presentations, emails, and notes   Use ESP’s Order Management System as the bridge between supplier product data and your accounting solution, such as ASI Smartbooks or Quickbooks About Michael D'Ottaviano About Peter Knappenberger

3:00 p.m.- 3:50 p.m.   Master Your Digital Marketing Strategy 1 BASI/MASI Credit 2017 is all about online exposure: In order to rise above all of the noise on the Internet, your marketing needs to be strategic and focused. Join this business-coaching session to learn successful strategies to ensure your brand stands out on search engines and social media. You’ll enjoy soft drinks and snacks while you learn how to:       Create a stunning website with Custom Built ESP Websites Get noticed and generate more sales on Google and other search engines Dominate your market on local search results and directory listings Generate more business on Facebook Leverage compelling content to drive sales.   About Jamie Tumas