Education Tracks
   
                                              
Corporate Gifts & Incentives
WEDNESDAY, JANUARY 18, 2017 • EDUCATION DAY
 
       
9:00 a.m.-
9:50 a.m.		   Expand Your Business: How Gifts and Incentives Help Distributors Prosper
1 BASI/MASI Credit
In this session, you’ll learn how incentive programs can increase business with existing customers, open doors to new clients, and significantly improve your business’ bottom line. You’ll see how incentive programs are similar to promotional product campaigns, how they differ, and what it takes to give the same high level of service to an incentive customer that you currently provide to your ad specialty clients. You’ll receive an overview of different incentive, appreciation and recognition programs.
About Sean Roark
       
10:00 a.m.-
10:50 a.m.		   Get Ready to Sell: Become a Gifts and Incentives Expert
1 BASI/MASI Credit
If you’re ready to start selling gifts and incentives, this course will delve deeper into the similarities and differences in terminology and business practices between incentives programs and promotional products campaigns. You’ll leave understanding the gifts and incentives industry and its vocabulary, allowing you to effectively pitch and sell within the channel, provide sound advice to clients, and grow your profits.
                         
About Sean Roark
       
11:00 a.m.-
11:50 a.m.		   Incentive Success Stories: Distributors Share Their Secrets
1 BASI/MASI Credit
In this lively panel discussion, three promotional products distributors will offer their case studies about how they expanded into selling incentive programs and high-end corporate gifts to their clients. From sales incentives and safety programs to wellness campaigns and years-of-service incentives, distributors can increase their business today by offering a variety of programs that current clients and valuable prospects are itching to purchase. You’ll leave this session knowing the steps that traditional promotional products distributors took to successfully add incentive programs to their offerings.
About Andy Cohen