Education Tracks
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  Power Sessions
WEDNESDAY, JULY 15, 2015 • EXHIBIT DAY ONE
 
     
11 a.m.-
12 p.m.		   Tame the Social Media Monster: Prepare and Promote With Purpose
INTERMEDIATE – 1 Credit
 Have you ever thought about exactly why you’re using social media for your business? Is it helping drive sales? Does it increase exposure to your brand? And are you utilizing the right tools for your market? How do you manage the day-to-day load? These questions and more will be answered during this session, which will help you implement a social media plan that drives results and delivers a purposeful message that promotes good business. You’ll leave this discussion knowing:
  • How to use Hootsuite to manage your time
  • Ways to cultivate a strong online community
  • The importance of recognizing the right audience
  • How to choose the right tools to use.
About Bobby Lehew
 
     
12:15 p.m.-
1:15 p.m.		   Lunch and Learn: Master Your Digital Marketing Strategy With ASI Products (First come, first served)
ALL LEVELS – 1 Credit
 2015 is all about online exposure, and we want to make sure that your marketing is strategized and focused in order to rise above all of the noise on the Internet. Join our business-coaching session that outlines the best ways to ensure your brand stands out on the most effective online sources for generating leads: Search Engines and Social Media.
  • In this session you’ll learn how to;
  • Get your business noticed by potential clients on Google
  • Dominate your market on local search results and directory listings
  • Learn how to generate more business on Facebook
  • Generate more leads through compelling content
About Peter Knappenberger
 
  
     
1:30 p.m.-
2:30 p.m.		   Use Google AdWords to Dominate Your Niche
INTERMEDIATE – 1 Credit
 In this information-packed session, you’ll learn the importance of focusing on your online marketing efforts. Ad specialty distributors and suppliers alike are faced with challenges unique to this industry. Millions of products, thousands of competitors and limited end-user customers create interesting opportunities for those who are willing to innovate. If you’re willing to invest in driving traffic to your site, this session is for you. You’ll learn:      
  • The importance of establishing a niche
  • How to evaluate potential niche markets using AdWords and other tools
  • How to set up a landing page (and what a landing page is)
  • How each page can have an entire marketing campaign built around it      
  • The absolute requirement to track your visitors on your site and measure your success.  

     
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About Dave Burnett
 
     
2:45 p.m.-
3:45 p.m.		   The Affordable Care Act: How It Will Affect Your Clients’ Buying Decisions
ALL LEVELS – 1 Credit
 In this session you’ll learn about details of the Affordable Care Act (commonly known as ObamaCare), its effect on the promotional products industry and the new opportunities it offers distributors. This interactive session, presented by a retired health care provider, will give distributors the facts they need to know about the ACA, along with actionable information they can put into use immediately. You’ll leave knowing how the ACA will cause product sales to shift, why your perceived value to your clients might not be what you think it is, and exactly what you can do to take advantage of the opportunities that never existed prior to the ACA becoming law.
 
 
About Ron Williams
 
       
4 p.m.-
4:30 p.m.		   Getting the Most Out of ESP: 20 Tips in 20 Minutes
ALL LEVELS – .5 Credit
 Don’t miss out any longer! ESP, the world’s most advanced promotional product-sourcing system is jam-packed with best-in-class features designed to streamline your performance and increase business efficiency. Whether you're new to ESP or a true “power user,” this session is perfect for any professional looking to save time and money. Join us and discover all the “hidden gems” within ESP.
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About Rob Watson
 
THURSDAY, JULY 16, 2015 • EXHIBIT DAY TWO
     
11 a.m.-
12 p.m.		   Point and Shoot: Create a 30-Second Video on the Show Floor
ALL LEVELS – 1 Credit
 Being out of town for business doesn’t mean you aren’t still working hard for your clients. In this hands-on session, you’ll learn how to shoot videos from the trade show floor and upload them immediately. You’ll interact with suppliers, pick the latest products for specific clients and learn how create a top-notch video. Be sure to bring your camera or smartphone to this one-of-a-kind class!
About Joe Haley
     
12:15 p.m.-
1:15 p.m.		   Manage and Edit Client Logos Like a Pro
INTRODUCTORY – 1 Credit
 The client said "yes" and you got the order… but now what? Often the next major obstacle is the artwork or your client’s logo. This session is designed to help you navigate through typical artwork obstacles and challenges you’ll encounter while selling promotional products and decorated apparel. Using real-world examples, you’ll learn to be a better manager of this graphics process, to avoid the common mistakes and learn how to edit a logo for output for the top five decorating methods: screen printing, embroidery, pad printing, engraving and vinyl cutting. You’ll leave this session knowing:
  • Why you must understand what is and what isn’t production-friendly artwork
  • Strategies to help you quickly secure production-ready artwork from your clients
  • Why your client’s logo may need minor edits in order to be successfully prepared for output.
About Jay Busselle
 
  
     
1:30 p.m.-
2:30 p.m.		   Take Control of the Sales Process: How to Manage Your Clients
INTERMEDIATE – 1 Credit
 The old adage that your prospect or customer is always right isn’t always true – especially if that potential buyer is only interested in the lowest possible price, or she just wants to see what you have to offer before purchasing from another distributor. The good news is that there are smart sales strategies you can use to lead your clients in the right direction, counter objections immediately and take back control in the sales process.

In this session you’ll discover easy ways to:

  • Find buyers instead of lookers
  • Make new connections quickly
  • Ensure that prospects and clients return your calls and emails right away
  • Handle price shoppers
  • Overcome almost any objection
  • Sell without samples
  • Upsell successfully every time.
About Don Sanders
       
2:45 p.m.-
3:15 p.m.		   Getting the Most Out of ESP: 20 Tips in 20 Minutes
ALL LEVELS – .5 Credit
 Don’t miss out any longer! ESP, the world’s most advanced promotional product-sourcing system is jam-packed with best-in-class features designed to streamline your performance and increase business efficiency. Whether you're new to ESP or a true “power user,” this session is perfect for any professional looking to save time and money. Join us and discover all the “hidden gems” within ESP.
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About Rob Watson