ASI Show Orlando Education Tracks
     
Beginner Sales Success
If you’re a new or mid-level distributor trying to jump-start your sales success, this track was created just for you. These information-packed sessions will help sharpen your skills and give you insider tips for winning clients and closing deals.
 
Advanced Sales Success
This track will provide you with a solid game plan to make your sales skyrocket in any economic situation. You’ll benefit from the knowledge of experienced industry and sales experts, and learn how to outsell your competitors every time.
     
Social Media & Marketing
In this fast-paced track, you’ll learn everything you need to know to market your business – and yourself – online, offline and face-to-face. You’ll learn how to use social media tools to achieve your marketing goals, and leave with strategies and tips to really stand out from the crowd.
 
Entrepreneur’s Essentials
This track will help you grow your distributorship, improve your family-business dynamics and dialogue, give you tips for success regardless of the economy, and help you strategize like a boss.
     
Corporate Gifts & Incentives
This track will give you an insider look at how to make the move to effectively selling products and programs in the lucrative $90 billion corporate gifts and incentive markets. You’ll learn from experts in the field so you can expand your promo products business, and hear from suppliers and distributors who’ve found success in this niche.
 
Graphic Design & Product Decoration
In this interactive track that offers beginner and intermediate workshops, you’ll learn by doing. Through hands-on training in Adobe Illustrator, you’ll discover how you can create and edit your clients’ logos and designs on the fly. (Be sure to bring your own laptop to get the most out of the customized instruction in this popular graphics program.) In addition, you’ll learn about innovative heat press techniques and see decorating machinery in action.
     
Multi-Decoration Design & Production
This track is a complete interactive learning experience for designing, selling and producing multi-decoration apparel and personalized products. The sessions are perfect for decorators and distributors who want to expand their reach into profitable business opportunities in multi-decoration apparel and personalized products. A vinyl cutter and heat press will be demonstrated, along with specific design, production and sales techniques for apparel multi-decoration including rhinestone heat transfers, monogramming, glitter vinyl, embroidery and appliqué. The six sessions are part of a progressive learning experience, but you’re welcome to attend individual sessions.
 
Screen-Printing Success
Decorated apparel makes up more than 30% of the $22.5 billion your clients spend every year on logoed products. In this track you’ll see screen-printing equipment in use, learn the basics, get advice on launching your own screen-printing shop, and discover the versatile results possible with multicolor printing. These sessions are perfect if you’re considering adding screen printing to your services, or if you just want to boost your knowledge and confidence when discussing this popular decoration method with your clients.
     
Business-Building Fundamentals
In this specialized track, you’ll learn all about the latest version of ASI’s ESP, the industry’s largest, most accurate sourcing and marketing service. You’ll also see how ESP Websites and digital marketing tools can help you boost your sales and grow your bottom line. Plus, you’ll hear from a tax expert about how the new tax law can affect your business practices.
 
Power Sessions
Take a break from the exhibit floor and attend a fast-paced Power Session to discover tips, techniques and insight into improving your sales, marketing, customer service and social media skills.