Education Tracks
  Get Schooled in ESP!
TUESDAY, MAY 5, 2015 • EDUCATION & EXHIBITS DAY ONE

       
12:45 p.m.-
1:45 p.m.		   Traffic Builder Lunch and Learn: Boost Your Website Traffic Effortlessly (First come, first served)
ALL LEVELS – 1 Credit
 In this lunch session, you’ll learn how ASI’s Traffic Builder will increase traffic to your website and deliver qualified leads by placing you in top ad positions on Google and Facebook. Pay-per-click marketing is a proven way to drive quality traffic to your website at the lowest cost per customer acquisition. ASI knows you have a business to run - we’ll handle everything:
  • Design a complete campaign strategy around your goals
  • Increase traffic to your website 24/7
  • Research keywords to optimize your results
  • Define your target geographic areas for location-based marketing
  • Constantly test new ad copy to maximize click-through rate
  • Complete competitive research and monthly analysis
  • Generate weekly reports on your website performance
  • Launch remarketing and retargeting campaigns.
About Peter Knappenberger
 
                                                           
       
4:30 p.m.-
5 p.m.		   Getting the Most Out of ESP: 20 Tips in 20 Minutes
ALL LEVELS – .5 Credit
Don’t miss out any longer! ESP, the world’s most advanced promotional product-sourcing system is jam-packed with best-in-class features designed to streamline your performance and increase business efficiency. Whether you're new to ESP or a true “power user,” this session is perfect for any professional looking to save time and money. Join us and discover all the “hidden gems” within ESP.
About Rob Watson
 
WEDNESDAY, MAY 6, 2015 • EDUCATION & EXHIBITS DAY TWO
       
1:45 p.m.-
2:45 p.m.		   Boost Sales with the ESP Web Presentations Tool
ALL LEVELS – 1 Credit
The easy-to-use ESP Web Presentations tool will help you get the most out of your time spent on ESP Web. In this session, we’ll show you how to sell more than ever by learning how to:  
       
  • Use creative design to make eye-catching presentations in just minutes
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  • Post presentations to your ESP Website and allow customers to shop from them
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  • Download your presentations to PowerPoint for enhanced customization
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  • Utilize Virtual Samples to create branded presentations that will “wow” your clients.
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About Peter Knappenberger