Education Tracks
  Get Schooled in ESP!
TUESDAY, FEBRUARY 3, 2015 • EDUCATION DAY

       
9 a.m.-
9:55 a.m.		   Boost Sales With The ESP Web Presentations Tool
ALL LEVELS – 1 Credit
 The easy-to-use ESP Web Presentations tool will help you get the most out of your time spent on ESP Web. In this session, we’ll show you how to sell more than ever by learning how to:
  • Use creative design to make eye-catching presentations in just minutes
  • Post presentations to your ESP Website and allow customers to shop from them
  • Download your presentations to PowerPoint for enhanced customization
  • Keep an eye on your profitability with the new Smart System Alerts.
About Peter Knappenberger
       
10 a.m.-
10:55 a.m.		   ESP Websites: How to Optimize Your Site and Your Sales
ALL LEVELS – 1 Credit
Want to increase your sales while presenting a professional image to your customers? ASI’s ESP Websites is the industry’s leading promotional products website service for distributors, helping buyers find relevant products and ideas. In this session, you’ll be introduced to ESP Websites and learn how to create your own website. This step-by-step tutorial will show you how to promote your best-selling products and keep customers coming back to you for new and innovative promotional ideas.
About Peter Knappenberger
       
11 a.m.-
11:55 a.m.		   Online Stores Made Simple: Using ESP Stores to Increase Sales, Win Clients, and Strengthen Relationships
ALL LEVELS – 1 Credit
 Most distributors cite the Internet as their #1 competitor for promotional product sales. Why? They may have a Website, but don’t have an online sales strategy for their business. In this session you’ll learn how to leverage ASI’s multi-million dollar investment in e-commerce technology to help increase your sales, protect existing client relationships, and acquire new customers.

You’ll discover…

  • One 10-minute trick that can help you beat the competition to win a key account.
  • Three simple ideas for increasing sales with current clients using easy-to-access technology.
  • Five important pitfalls to avoid when developing your Web strategy that can save you thousands each year.
Bonus: Step-by-step instructions to teach you how to use ESP to merchandise and build an online store in just minutes.
This session is geared towards industry distributors and sales professionals who want to help service their clients using the Web and begin generating more ad specialty sales online. Each attendee will leave with actionable ideas to help develop or increase online sales for their business. Join us for this fast-paced and informative introduction to ASI’s best-kept secret for online promotional product sales and marketing!
About Heather DiPrato
       
12 p.m.-
1:25 p.m.		   Digital Marketing Lunch and Learn: Get Your Business Noticed Online (First come, first served)
ALL LEVELS – 1.5 Credits
Description coming soon.
About Jamie Tumas
       
1:30 p.m.-
2:25 p.m.		   Boost Sales With The ESP Web Presentations Tool
ALL LEVELS – 1 Credit
 The easy-to-use ESP Web Presentations tool will help you get the most out of your time spent on ESP Web. In this session, we’ll show you how to sell more than ever by learning how to:
  • Use creative design to make eye-catching presentations in just minutes
  • Post presentations to your ESP Website and allow customers to shop from them
  • Download your presentations to PowerPoint for enhanced customization
  • Keep an eye on your profitability with the new Smart System Alerts.
About Peter Knappenberger
       
2:30 p.m.-
3:25 p.m.		   ESP Websites: How to Optimize Your Site and Your Sales
ALL LEVELS – 1 Credit
Want to increase your sales while presenting a professional image to your customers? ASI’s ESP Websites is the industry’s leading promotional products website service for distributors, helping buyers find relevant products and ideas. In this session, you’ll be introduced to ESP Websites and learn how to create your own website. This step-by-step tutorial will show you how to promote your best-selling products and keep customers coming back to you for new and innovative promotional ideas.
About Peter Knappenberger
       
3:30 p.m.-
4:25 p.m.		   Online Stores Made Simple: Using ESP Stores to Increase Sales, Win Clients, and Strengthen Relationships
ALL LEVELS – 1 Credit
 Most distributors cite the Internet as their #1 competitor for promotional product sales. Why? They may have a Website, but don’t have an online sales strategy for their business. In this session you’ll learn how to leverage ASI’s multi-million dollar investment in e-commerce technology to help increase your sales, protect existing client relationships, and acquire new customers.

You’ll discover…

  • One 10-minute trick that can help you beat the competition to win a key account.
  • Three simple ideas for increasing sales with current clients using easy-to-access technology.
  • Five important pitfalls to avoid when developing your Web strategy that can save you thousands each year.
Bonus: Step-by-step instructions to teach you how to use ESP to merchandise and build an online store in just minutes.
This session is geared towards industry distributors and sales professionals who want to help service their clients using the Web and begin generating more ad specialty sales online. Each attendee will leave with actionable ideas to help develop or increase online sales for their business. Join us for this fast-paced and informative introduction to ASI’s best-kept secret for online promotional product sales and marketing!
About Heather DiPrato
WEDNESDAY, FEBRUARY 4, 2015 • EXHIBIT DAY ONE
       
12:15 p.m.-
1:15 p.m.		   Digital Marketing Lunch and Learn: Get Your Business Noticed Online
ALL LEVELS – 1 Credit
Description coming soon.
About Jamie Tumas