Education Tracks
 
Get Noticed! – Sponsored by Fields Mfg., asi/54100
TUESDAY, FEBRUARY 3, 2015 • EDUCATION DAY

       
9 a.m.-
9:55 a.m.		   Plan a Powerful Social Media Marketing Calendar
INTERMEDIATE – 1 Credit
 In this session, you’ll create a “60 minutes per day” social media marketing calendar. You’ll also learn the top tools to master the utilization of social media and learn how to incorporate it into your daily life. You’ll leave this session knowing how to:
  • Expand your marketing reach by using the top social media marketing websites
  • Develop a social media marketing and keyword strategy to attract Internet searches to you
  • Put your social media efforts on autopilot
  • Create a marketing calendar that you can share with your marketing and sales team for no cost.
About Marki Lemons-Ryhal
       
10 a.m.-
10:55 a.m.		   Findability Formula: The Easy, Non-Technical Approach to SEM
INTERMEDIATE – 1 Credit
 To succeed in any business, you have to attract the right customers and persuade them to buy. But on the Internet, people only see what the search engines point to, and competition for top spots is fierce. So how do you ensure that your business gets found when prospects are searching for solutions? Your head will be buzzing with new ideas and a greater understanding of how search engine marketing (SEM) works and how search engines find your site, including the tangible steps you can take to direct a successful online marketing campaign.
About Heather Lutze
       
11 a.m.-
11:55 a.m.		   Connect With Hot Prospects Via LinkedIn
INTERMEDIATE – 1 Credit
 LinkedIn is the largest online social network for business professionals, with over 300 million users. A strong LinkedIn presence for you and your company gives you the opportunity to network globally, connect and grow your business. In this session you’ll discover how to:
  • Build a killer LinkedIn profile that will get you on page one of LinkedIn
  • Use effective keywords that land your LinkedIn profile at the top of the Google search
  • Increase sales quickly by connecting with key decision-makers
  • Display your credibility through recommendations and endorsements.
About Marki Lemons-Ryhal
       
1:30 p.m.-
2:25 p.m.		   Sell Yourself: Use Content E-Marketing to Double Your Sales
INTERMEDIATE – 1 Credit
 The key to successful content marketing is creating and distributing valuable, relevant and consistent content to attract potential clients. In this session, you’ll learn how to use social media to enhance your sales, tips for matching buyer traits with marketing materials, and ways to pitch products expediently. You’ll leave knowing how to use a powerful mix of content and social media to directly improve results and create demand, and ways to: 
  • Define your selling audience
  • Create publicity for your distributorship
  • Find the center of gravity for content marketing
  • Sell orders with little or no effort
  • Match products to client buying habits
  • Calculate the ROI on every sale.  
About Don Sanders
       
2:30 p.m.-
3:25 p.m.		   ASI’s Ad Impressions Study: Marketplace Facts You Can Use
ALL LEVELS – 1 Credit
What’s a key to unlocking your full potential for better sales in 2015? It’s effectively having and using data that your competitors don’t. Using data from ASI’s newest Global Advertising Specialties Impressions Study, this presentation cuts through the noise to tell you what recipients of promotional products really think. In addition to the latest metrics, you’ll get trend analysis, see ROI comparisons and learn tactics to help you enjoy your best sales year yet.

To create the cutting-edge study, conducted from May through July of 2014, ASI's research team hit the streets and interviewed businesspeople in seven cities: Charlotte, Minneapolis, San Diego, Tampa, Denver, Mexico City and Monterrey, Mexico. This session also incorporates results from prior years of the study, where ASI talked with consumers in 19 cities around the United States and Europe. You won’t want to miss this information-packed seminar.
About Nathaniel Kucsma

About Dave Vagnoni
       
3:30 p.m.-
4:25 p.m.		   The Facebook Formula: Reach 1 Billion Buyers
INTERMEDIATE – 1 Credit
 Facebook has been called the marketing window to the world, with 50% of users logging in every day and engaging on the site for an average of 20 hours a week. If you want to have your content and message viewed and shared by millions of potential clients, don’t miss this information-packed session. You’ll learn how to implement simple, practical Facebook strategies that make good business sense. And you’ll find out how keyword research, a well-optimized page and a simple marketing plan – combined with genuine engagement with your fans – can combine to bring you new leads and clients. You’ll leave knowing how to:
  • Set up and optimize your Facebook business page and business profile
  • Understand the what, where, when, why and how of Facebook posts
  • Get real business with Facebook
  • Maximize the effectiveness of Facebook ads.
About Heather Lutze
WEDNESDAY, FEBRUARY 4, 2015 • EXHIBIT DAY ONE
       
11 a.m.-
12 p.m.		   Self-Promo Power: Design Eye-Catching Marketing Campaigns
INTRODUCTORY – 1 Credit
 Much has been said and written on the topic of effective marketing, but behind all the smoke and mirrors lies one simple fact: The success of every marketing and sales campaign – from emails and sales letters to catalogs, websites and even sales presentations – all boils down to just three critical components: “The MVPs of Marketing and Sales.” In this session, business-growth expert David Blaise will walk you through the three MVPs and show you how to incorporate them into every self-promotion, marketing effort and sales initiative you create for your distributorship.
About David Blaise
       
11 a.m.-
12 p.m.		   Energize Your Elevator Pitch: Make Your Company’s Story Unforgettable
INTERMEDIATE – 1 Credit
 “Who are you and what do you do?” Every salesperson has heard this question from potential clients. Do you know how to reply in a way that makes your company – and what you offer – sound as compelling as it really is? Or do you resort to saying, “We do logos on hats, mugs and pens”? Successful brands all do one thing very well: They share successful stories – stories that express the heart of what makes them unique – and compel listeners to want more interaction with that brand.

In this session, you’ll learn how to develop and deploy a successful brand communication strategy that centers around your unique value proposition and communicates the heart of your brand. Your secret weapon is a storytelling technique developed by Native American storytellers and popularized by Pulitzer Prize winning author N. Scott Momaday: the Narrative Wheel. You’ll leave this session knowing how to use this ancient storytelling technique to craft and remember a compelling answer to that unavoidable “who and what” question, once and for all.
About Bobby Lehew
       
2:45 p.m.-
3:45 p.m.		   Boost Your Sales With Instagram, Pinterest and Flickr
INTRODUCTORY – 1 Credit
 Social media is one of the best ways to connect with clients and meet prospects. Instagram, Pinterest and Flickr are photo-sharing websites that have great SEO and allow you to prominently display your promotional products for the world to see. You’ll leave this session knowing how to:
  • Leverage simple photo-sharing tools on your computer or mobile device to engage clients
  • Use high-quality photos to attract and engage new customers by adding a call to action
  • Capture priceless moments through smartphone photos and videos
  • Embed photos and display products side by side.
About Marki Lemons-Ryhal
THURSDAY, FEBRUARY 5, 2015 • EXHIBIT DAY TWO
       
11 a.m.-
12 p.m.		   Point and Shoot: Create a 30-Second Video on the Show Floor
ALL LEVELS – 1 Credit
 Being out of town for business doesn’t mean you aren’t still working hard for your clients. In this hands-on session, you’ll learn how to shoot videos from the trade show floor and upload them immediately. You’ll interact with suppliers, pick the latest products for specific clients and learn how create a top-notch video. Be sure to bring your camera or smartphone to this one-of-a-kind class! 
About Joe Haley
       
1:30 p.m.-
2:30 p.m.		   Create Sticky Content: Win Clients and Grow Profits Online
ADVANCED – 1 Credit
 This interactive session will teach you how to create “sticky”content that people can’t live without – unique, interesting content that drives people wild. You’ll discover how to leverage your interests and communication skills into your own specific style for successful content creation. You’ll learn how to use your hobbies, interests and talents to create content that you can use to reach your prospects in a variety of ways. We’ll give you tips on video, photo, blogs, writing and much more that will help you win fans and more business. You’ll leave knowing:
  • How to use your interests to drive content creation
  • Why using videos best helps promote you and your business
  • How to use blogging/article writing to showcase your expertise
  • All about photos: how to take them, what to do with them, and why they spread easily on the Web
  • Where and how to place and spread your content to gain maximum results.
About Jake Krolick