TREVOSE, PA – July 11, 2011 – The ASI Show today announced that Top 40 distributor Proforma, asi/300094, will be co-locating an end-buyer event at the ASI Holiday Preview Tour in Toronto (September 27) and Philadelphia (October 26).

"We were thrilled when Proforma approached ASI to work with them in developing an end-buyer program for their Owners," stated Dan O'Halloran, Executive Vice President, Distributor Services, ASI. "With a strategic full-day schedule, exhibitors will be able to meet with Proforma Owners and their end buyers in the morning before spending quality time with hundreds of distributors during the traditional distributor portion of the ASI Holiday Preview Tour."

All ad specialty distributors are invited to attend the ASI Holiday Preview Tour for free which features industry-specific education from 9 a.m.-11 a.m., tabletop exhibits from 11 a.m.-4 p.m. and a networking reception from 4 p.m.-5 p.m. These full-day shows are the perfect forum for distributors to meet with 80+ suppliers, while finding hot, unique items for the all-important fourth quarter.

"This is a great opportunity for ASI to test an end-buyer component in conjunction with our smaller one-day shows," said Karen DiTomasso, Vice President of Sales for The ASI Show. "Should exhibitors choose to participate in Proforma's program, they will be able to spend quality time with Proforma Owners, and their end buyers, during the designated Proforma end-buyer hours of 9 a.m.-11 a.m., during distributor education."

"Proforma is very excited to partner with ASI," stated Ed Hainrihar, Director of Business Development for Proforma. "This is an excellent format for our Owners to show their customers, firsthand, the depth and variety of products available through the power of Proforma. Owners will be able to grow their business with existing customers, while generating new sales."

Proforma will be hosting their event at the Toronto (September 27) and Philadelphia (October 26) ASI Holiday Preview Tours. The ASI Holiday Preview Tour will also be visiting the Los Angeles area on September 23 and Atlanta on October 18.

For more information or to register for free, distributors should visit www.holidaypreviewtour.com. Suppliers interested in exhibiting at the ASI Holiday Preview Tour should contact Karen DiTomasso at kditomasso@asicentral.com or at 215-953-3768.


About ASI
The Advertising Specialty Institute is the largest education, media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to over 23,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,200 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools.