Grow your business with information-packed sessions to help you stay ahead of the competition, connect with clients and close more deals.

These sessions will show you how to successfully market your business - and yourself. You'll learn to use social media tools to achieve your goals, and leave with strategies and tips to really stand out from the crowd.

Taught by decoration experts, these interactive sessions feature innovative heat press techniques, decorating machinery in action, and advice on choosing the best products and printing methods for your clients' campaigns.

In these sessions you'll dive into the latest version of ASI's ESP - the industry's largest, most accurate sourcing and marketing service - and see how AI can help grow your sales. Plus, you'll find out how you can enter the printing industry, and see the product trends that will drive 2025.

Take a break from the show floor and discover ways to improve your sales and social media skills, and dive into the latest version of ASI's ESP.

Take a break from the show floor and dive into the latest version of ASI's ESP, see how AI can help grow your sales, and learn how to make the best product recommendations for your buyers.

Matthew Cohn is vice chairman of the Advertising Specialty Institute (ASI). He was born in Philadelphia, and while in college at the University of Pennsylvania's Wharton School of Business, he led the team that developed ESP; it quickly became the promotional products industry's most widely used research tool and business platform - and continues to be the most important tool for distributors today. In 1998, he launched ASI Show, which made the Tradeshow Week 200, a listing of the largest shows in the U.S. The show has also been recognized by the Tradeshow Week Fastest 50 as one of the fastest-growing shows in North America, as well as twice named to the Inc. 500 fastest-growing companies in the U.S.

The Philadelphia Business Journal has recognized Matthew in its “40 Under 40” awards; he's been named among the “Top 100 People to Watch” by Business Philadelphia magazine; and he's been honored as one of the “100 Most Influential People” in the trade show industry by Tradeshow Week. Matthew and his wife, Lea, have two children, Sydney and Mackenzie Skylar; these fourth-generation family members have completed internships at ASI and worked at numerous ASI Shows.

With so many great events taking place at the ASI Show, it can be a daunting task trying to fit everything in. As a new attendee, we know how important it is for you to get the most out of the time you have - but where do you start? Join ASI's Vice Chairman Matthew Cohn as he shares great tips for working the show more effectively, and hear about all the free services and amenities available to distributors/decorators while at an ASI Show.

Joan Miracle, BASI, is an executive director of corporate accounts at ASI. She's been providing business counseling to entrepreneurs for over 30 years, with 14 years in the ad specialty industry. Her background includes successfully running a $46M operation, including the startup of numerous businesses from real estate development and acquisition to open profitable operations. Her focus and passion have been in sales and sales training, assisting new business owners with startup marketing, leveraging technology for success, and helping established businesses grow through strategic marketing plans that emphasize online marketing and improving operational efficiency.

Starting out as a promotional products distributor is an exciting time, and with a little help from our experts, it can be a seamless transition for your business. Learn all about the industry and the first steps to take to ensure your success, including establishing a business plan, targeting the correct markets, using the right tools and resources, continuing your industry education and so much more.

Mimi Brown, CSP (Certified Speaking Professional) is a dynamic sales, communication and leadership expert, known for her ability to inspire and empower individuals and organizations to make an influential impact on the world. With over 15 years of experience in consulting, coaching and training, she has helped countless people enhance their skills and achieve their goals. As the CEO of AMP Up Success, Brown is a sought-after speaker, author and media personality. The author of three books, her engaging and humorous speaking style has made her a hit with audiences as she combines practical tips with fun anecdotes to make learning enjoyable and memorable.

In this highly competitive industry, standing out and closing deals requires more than just great products – it demands the ability to influence, persuade and truly connect with every client. This dynamic, high-energy session is designed to help you master the art of influence and move your buyers in the direction of success. By learning how to effectively sway opinions, gain enthusiastic buy-in and turn your ideas into winning solutions, you'll lead with confidence and clarity, making your message resonate in every room. With a focus on actionable strategies and hands-on exercises, this session will give you the tools to amplify your impact, create lasting partnerships and increase your sales.

During this event you'll enjoy lunch and conversation with your distributor peers, and see the latest products and trends from suppliers - plus, you'll learn the best ways to pitch them to your clients.

PLEASE NOTE: A ticket is required to guarantee your free lunch. Pick up your ticket (1 per person) at the Education Desk starting at 8:45 a.m. on Saturday, January 4. Ticket holders must arrive at by 12:10 p.m.

Mimi Brown, CSP (Certified Speaking Professional) is a dynamic sales, communication and leadership expert, known for her ability to inspire and empower individuals and organizations to make an influential impact on the world. With over 15 years of experience in consulting, coaching and training, she has helped countless people enhance their skills and achieve their goals. As the CEO of AMP Up Success, Brown is a sought-after speaker, author and media personality. The author of three books, her engaging and humorous speaking style has made her a hit with audiences as she combines practical tips with fun anecdotes to make learning enjoyable and memorable.

With a focus on the DISC assessment tool to identify buyer behavior styles, this workshop offers unparalleled insights into adapting sales techniques to enhance your communication and connections. You'll discover the keys to building rapport across diverse buyer personalities, ensuring your pitches resonate deeply and drive results, and leave armed with strategies that transform your understanding of buyer needs into compelling sales narratives that set the stage for success in every interaction.

Meg Erber is a visionary leader in the promotional products industry, bringing over two decades of expertise in driving growth, ethical business practices and community engagement. As director of sales at Counselor Top 40 distributor Proforma (asi/300094) she empowers Distributor Owners to achieve exponential success through innovative strategies and a people-centered approach. Known for her work on the PromoCares board and as co-creator of 4Good Events, she has spearheaded initiatives that unite promo product leaders and community advocates in support of meaningful, socially responsible causes. To date, 4Good Events has raised over $350K and changed countless lives.

Erber also co-hosts Branding Banter, where she shares insights on the latest trends and challenges in promotional products. Through every role, she exemplifies a commitment to community, sustainability and a shared vision for positive impact within and beyond the promo products space. She was recently recognized as a Stevie Award Winner for Female Executive of the Year in Business Services.

Greg Muzzillo is the founder of Counselor Top 40 distributor Proforma (asi/300094), a $650 million technology and business success leader. Launched in 1978, by the mid 1980's the company grew to over $5 million in sales and had been recognized by Inc. magazine as an Inc. 500 fastest-growing company three years in a row. In 1986, Muzzillo introduced Proforma's distributor business model; today, the firm has more than 500 independently owned distributors throughout North America. Over 300 Proforma Distributor Owners are in its Million Dollar Club, and more than 100 are in its Multi-Million Dollar Club (with sales ranging from $2 million to nearly $50 million). In 2024, 40 of Proforma's Distributor Owners were recognized by Inc. magazine on the Inc. 5,000 list of the fastest-growing businesses in North America.

Launched as a small business with a $200 investment, today Counselor Top 40 distributor Proforma (asi/300094) has over $650 million in annual sales, and 40 of its member distributors qualified for nomination to the Inc. 5000 fastest-growing companies in 2024. In this session with Founder Greg Muzzillo and Director of Sales Meg Erber, you'll learn the top strategies that drove the firm's success – and how you can incorporate them into your 2025 sales plan. Don't miss this opportunity to:

• Uncover the #1 reason why most distributors never get wealthy, and how to avoid that "trap"
• Get expert advice on maximizing your daily focus and accomplishments
• Discover the magic word to use in your company branding to transition from just quoting prices to selling solutions.

During this interactive final session of the day, you'll hear from many of the ASI Show's speakers as they recap the most important takeaways from their sessions. Don't miss this chance to pick up some effective strategies you may have missed.

Don't miss this exclusive preview of NEW products that suppliers will highlight in their booths on both Exhibit Days. You'll enjoy free beer, wine and snacks while getting insider sales tips from suppliers.

Janet Johnson is a marketing expert with over 20 years of experience who has earned millions of dollars for her clients and her own business using online marketing strategies. She launched her digital marketing career when she began selling on eBay and has continued to embrace this ever-evolving field. She specializes in the areas of Strategy and Content Marketing, Facebook, Instagram, Video Marketing and Advertising, and regularly creates videos and live shows, hosts webinars and hosts the podcast Business Growth Time – recognized as one of the Top 25 Social Media Podcasts by Report Garden.

Advertising your business profitably is one of the most important things you can do to attract qualified leads and keep your sales pipeline full. Facebook and Instagram – both part of Meta – are two of the most popular social platforms, and in this session you'll learn the fundamentals of success with Meta Ads. You'll dive into case studies and examples of top-performing Ads, see creative ideas you can incorporate into your strategy and find out how to easily post your Ads on TikTok. Don't miss this chance to ensure your business gets as much social engagement as possible.

Sameena Safdar is a social media and personal branding strategist. A former practicing attorney, in 2021 she founded her company to help individuals find their voice and niche in the world, define and hone their brand, then use social media and business development to share that authentically and boost visibility. She frequently speaks to audiences across the U.S., and is passionate about justice, diversity, and the power of emerging and innovative technologies to change our work and lives.

Whether they're new to the industry or a veteran, many distributors are hesitant to promote themselves as the promo pros that they are. This interactive session will address common reservations – including not wanting to be seen as bragging, uncertainty about whether your message will resonate with the audience and fear of rejection – and provide strategies to overcome them. You'll leave confident in your ability to:

• Craft your personal brand by genuinely reflecting your unique values
• Share your expertise in engaging ways to create value-driven content
• Build organic and mutually beneficial relationships through natural networking
• Leverage your stories – client testimonials, case studies, anecdotes – on social media to build your credibility.

Sameena Safdar is a social media and personal branding strategist. A former practicing attorney, in 2021 she founded her company to help individuals find their voice and niche in the world, define and hone their brand, then use social media and business development to share that authentically and boost visibility. She frequently speaks to audiences across the U.S., and is passionate about justice, diversity, and the power of emerging and innovative technologies to change our work and lives.

Social media plays a critical role in shaping your audience's perceptions, growing your client base and ultimately enhancing your professional success. Successful social selling also allows you to transition from just another salesperson into a trusted consultant who educates every customer and adds value to every project. In this workshop, you'll discover how to maximize the power of social selling in today's market and learn quick engagement strategies that take only 15, 30 or 45 minutes per week to implement.

Janet Johnson is a marketing expert with over 20 years of experience who has earned millions of dollars for her clients and her own business using online marketing strategies. She launched her digital marketing career when she began selling on eBay and has continued to embrace this ever-evolving field. She specializes in the areas of Strategy and Content Marketing, Facebook, Instagram, Video Marketing and Advertising, and regularly creates videos and live shows, hosts webinars and hosts the podcast Business Growth Time – recognized as one of the Top 25 Social Media Podcasts by Report Garden.

ChatGPT and other AI tools can save you time in planning and creating your social media content … but only if you know how to use them. In this session, you'll discover how to leverage AI to write copy for your marketing pieces and social posts, create a content calendar for the entire year, quickly shoot and post videos, and create and use eye-catching images.

Jenna Sackett, commercial sales executive at STAHLS', is an expert in helping businesses unlock their full potential through heat print technology. With 11 years of experience the world of apparel decoration — plus a passion for innovation and a knack for transforming ideas into reality - she specializes in tailoring custom solutions that deliver quality, efficiency and better brand awareness.

In this session, you'll see firsthand how you can heat print on demand to customize an assortment of products, including clothing, accessories and corporate gifts. This approach reduces your financial risks while broadening your company's decorating capabilities. Through interactive demonstrations, you'll learn valuable strategies and techniques for maximizing the potential of heat print-on-demand technology to craft compelling and lucrative branded merchandise.

Jenna Sackett, commercial sales executive at STAHLS', is an expert in helping businesses unlock their full potential through heat print technology. With 11 years of experience the world of apparel decoration — plus a passion for innovation and a knack for transforming ideas into reality - she specializes in tailoring custom solutions that deliver quality, efficiency and better brand awareness.

In this interactive session, you'll dive deep into the critical role that the right apparel pieces play in helping you communicate brand messages. You'll discuss brand identity and target-audience analysis, and leave knowing fabric and garment types and decoration techniques that will elevate your - and your customers' - brand visibility and leave a lasting impression.

Jenna Sackett, commercial sales executive at STAHLS', is an expert in helping businesses unlock their full potential through heat print technology. With 11 years of experience the world of apparel decoration — plus a passion for innovation and a knack for transforming ideas into reality - she specializes in tailoring custom solutions that deliver quality, efficiency and better brand awareness.

Apparel decorating is easy - iconic branding is not. In this hands-on session, you'll discover how to transform your buyer's brand from a typical left-chest logo into a memorable, iconic fusion of brand strategy, emotion and creativity. Plus, you'll see examples of successful campaigns that were able to build brand awareness, communicate current trends and showcase unique decorating techniques. You'll leave ready to set your business apart as so much more than “just another T-shirt shop.”

Jenna Sackett, commercial sales executive at STAHLS', is an expert in helping businesses unlock their full potential through heat print technology. With 11 years of experience the world of apparel decoration — plus a passion for innovation and a knack for transforming ideas into reality - she specializes in tailoring custom solutions that deliver quality, efficiency and better brand awareness.

If you're not capitalizing on the growing headwear market, you need to start now. In this hands-on session, you'll gain headwear-specific insight and see decorating techniques that will help increase your company's decoration capability and profit. By mastering these efficient printing methods, you can enhance your productivity, reduce costs and deliver high-quality branded headwear for every buyer.

Michael D'Ottaviano, MASI, is an executive director of corporate accounts at ASI. He specializes in strategic solutions, helping ASI distributors members realize opportunity and grow their businesses by utilizing creative website design combined with innovative marketing campaigns. He also works with distributors to develop social media campaigns to increase web presence and grow their customer base. Michael is passionate about technology and implementing integrated solutions to help distributors streamline their business processes and grow their businesses.

From sourcing to marketing and client management, this session will show you how ESP+ – ASI's all-in-one platform – helps you market and sell smarter. We'll walk you through how to best leverage advanced ESP+ features for streamlined search and sourcing, and review how to attract new audiences with our website solutions. We'll also showcase the new ESP+ Stores, launching at ASI Show Orlando, where you'll see how easy it is to create branded client shops that deepen relationships, simplify workflows and boost sales – all within one connected platform.

Mary Furto is the VP of Marketing for Counselor Top 40 supplier Polyconcept North America (PCNA), responsible for brand strategy, demand generation, marketing communications and digital experience. Before joining PCNA she was the CMO of the safety division of Honeywell, and she has over 20 years of marketing experience at Boise Paper. She is passionate about utilizing digital marketing and data analytics to drive customer engagement with compelling value propositions and messaging. She enjoys collaborating with distributor partners on the latest trends and modern marketing tactics to help them succeed.

Liz Haesler is the Global Chief Merchandising Officer for Counselor Top 40 supplier Polyconcept North America (PCNA), responsible for retail brands, product development, supply chain and pricing. Prior to joining PCNA in 2019, she worked with product and supply chain in leadership roles at Target, Best Buy, Staples and Dick's Sporting Goods.

Trends are a response to a consumer need that pushes them toward new and different product requirements. There are common ways a trend occurs, and identifying it is much more than just recognizing the coolest and latest colors or patterns. Just as importantly, trend forecasting is a broad concept that accounts for shifts in demographics, attitudes, lifestyles and consumer behavior – all of which translate to promotional gifts that buyers and end-users will love.

Joan Miracle, BASI, is an executive director of corporate accounts at ASI. She's been providing business counseling to entrepreneurs for over 30 years, with 13 years in the ad specialty industry. Her background includes successfully running a $46M operation, including the startup of numerous businesses from real estate development and acquisition to open profitable operations. Her main focus and passion have been in sales and sales training, assisting new business owners with startup marketing, leveraging technology for success, and helping established businesses grow through strategic marketing plans that emphasize online marketing and improving operational efficiency.

In this session, you'll explore the new ESP+ platform, meticulously crafted over years of innovation. Discover all the newest features in the tool, including how we've incorporated AI to enhance product ideation and presentation customization. You'll see this new version of ESP in action and learn how it streamlines client interactions with a versatile online portal, facilitating seamless communication and order processing. Whether you're familiar with ESP Online or ESP Web, join us to learn about rollout plans and preview ESP+. Embrace the future of client engagement and promo tech – where you'll spend less time in front of a screen and more time providing value to your clients.

Lisa Cross is the principal analyst of NAPCO Research, where she conducts market research and analysis on emerging trends, business-development strategies and changing dynamics in the commercial printing, sign and display graphics, in-plant, and packaging industry, and the market forces that are driving those changes. With decades of experience monitoring, researching, surveying and reporting on the graphic arts and marketing industries, she works with customers to use research to solve business challenges, enhance customer engagement and identify market opportunities. A former print industry journalist, she has authored award-winning articles on topics ranging from technology trends to business strategy to “green” printing.

Print is a broad and profitable product category – in fact, it has annual revenue of $100 billion. Many of your current promo clients already use print to support their operations, create market awareness and sell products. In this session, you'll dive into the print industry and learn about the key players, profitable product opportunities, demand trends, production methods and how you can add print to your promo business.

Kick off the first Exhibit Day with engaging, energized networking. During this highly interactive session, you'll problem-solve with other distributors in small groups to work out key business concerns, pain points and obstacles to overcome. Mark your calendar for this dynamic mix of discussion and discovery, plus a free breakfast buffet!

Co-Sponsors

Modernline
asi/65910

Label Specialties
asi/66361

Stephanie Stach, BASI, is a senior product manager at ASI, driving innovative solutions across Presentations, CRM and Company Stores products. She is passionate about understanding the needs of ASI distributors and translating those needs into value for their daily operations. Prior to joining ASI, she revolutionized mobile and e-commerce solutions for companies in the pest and lawn, warehouse management, and travel industries.

Learn how to use ASI's our new ESP+ Stores solution to elevate your business. This session will walk you through creating customized stores from Collections within ESP+, covering key use cases and showing how Stores meet client needs for easy, branded online experiences. Don't miss this chance to discover how ESP+ Stores can boost client satisfaction and streamline your operations.

Denise M. Gustavson is the Editorial Director for the Media Brands at PRINTING United Alliance, responsible for analyzing and reporting on the news, issues, challenges, triumphs and technologies in the printing industry. Her primary responsibility, however, is being an observer of the industry, listening carefully to the issues and concerns of company owners, executives, and managers, and providing intelligence about how business owners can continue to grow and thrive. Gustavson has more than 25 years of experience in the printing, packaging, wide-format and visual communication industries, and is responsible for the editorial content for seven brands under the PRINTING United Alliance umbrella.

The same buyers who purchase promotional products often buy print solutions, including direct mail, brochures, flyers and even annual reports. In this session, you'll explore case studies of promo distributors who've added print to their offerings, turning their company into a one-stop shop for clients – and an indispensable resource. You'll find out how they broke into the print industry and continue to grow, and how you can apply their lessons learned to your own business.

Janet Johnson is a marketing expert with over 20 years of experience who has earned millions of dollars for her clients and her own business using online marketing strategies. She launched her digital marketing career when she began selling on eBay and has continued to embrace this ever-evolving field. She specializes in the areas of Strategy and Content Marketing, Facebook, Instagram, Video Marketing and Advertising, and regularly creates videos and live shows, hosts webinars and hosts the podcast Business Growth Time – recognized as one of the Top 25 Social Media Podcasts by Report Garden.

Video is one of the best ways to connect with clients and showcase products on social media, and people are much more likely to remember your brand after watching a video vs. reading a post. In this session, you'll discover:

• Tools that make it easy to create quality videos
• The types of videos that get the best reach
• How to repurpose videos to save time and effort
• The best ways to use videos in ads
• Plus, you'll shoot a video at a supplier's booth and upload it immediately.

Rich Berg is senior vice president Owner Success & Business Development for Counselor Top 40 distributor AIA Corporation (asi/109480). He's been in the promotional products industry since 2005, holding sales and business development leadership positions with distributors including Staples Promotional Products, Corporate Imaging Concepts, Facilisgroup, and Deluxe Corporation/Safeguard.

Berg and his teams have sold promo to Fortune 500 companies including Microsoft, Amazon, IBM, JPMorgan Chase, Coca-Cola, Disney, General Motors and many others across various industries. In addition, Rich has helped numerous small and mid-size promo products distributors grow their sales and profits.

Fortune 500 firms have countless promo product needs, typically spending $5 million to $25 million on promo every year. Engaging these iconic brands requires a strategic, personalized approach, including doing thorough research, building relationships, demonstrating value, and communicating effectively and creatively. (What's not required is owning a $100 million distributorship; small to midsize companies often successfully compete against larger distributorships.) In this session, you'll discover tactics to help you capture the Fortune 500's attention and land their business, and leave knowing:

• When to pursue or pass on RFPs
• How to find the promo buyers at huge firms
• What “maverick” spend means – and why you should want it
• How to expose a large distributorship's weaknesses
• The margins needed to win the bid
• Why a $10,000 order at 25% margin is better than a $2,000 order at 40%
• How to solve cash-flow challenges for large orders.

Tommy Lewis is the senior vice president of sales and business development at HALO (asi/356000). He has 26 years of experience in industry sales and 18 years in leadership positions, and he specializes in uncovering untapped opportunities within accounts and partnering closely with sales teams to develop impactful growth strategies. His proven track record of success defining, designing and delivering impactful solutions for the Fortune 1000 has resulted in many long-term partnerships. He has served on the board of PPAS for three years and most recently held the role of secretary/treasurer.

One of the best ways to increase your business is by deepening your impact within existing accounts. In this session, you'll discover strategies to uncover new sales opportunities, engage with key decision-makers and deliver meaningful value that strengthens partnerships and sparks referrals – helping you expand your reach and drive sustainable growth.

This invitation-only event honors outstanding individuals in the promo industry including the Person of the Year, Lifetime Achievement Award, Distributor and Supplier Entrepreneurs of the Year, and many more, as well as recognizes the Top 40 suppliers and distributors.

Coming soon.

Get ready to tee off for an evening packed with food, drinks and a whole lot of games! Swing your way to the top of the leaderboard for awesome prizes, or just kick back, groove to the music and enjoy some extra fun activities. It's going to be a hole-in-one kind of night!

Stephanie Stuckey is the Chair of Stuckey's, the roadside oasis famous for its pecan log rolls. The company was founded by Stephanie's grandfather, W.S. Stuckey, Sr., as a pecan stand in Eastman, GA, in 1937 and grew to over 350 stores across the country. The company was sold in 1964 and experienced a decline in popularity, but is now once again family-owned and making a strong comeback.

Stephanie took over the company in November of 2019 and, under her leadership, Stuckey's has purchased a pecan-shelling and candy-manufacturing facility in Wrens, GA, revamped its distribution operations based in Eastman, GA, acquired a healthy pecan-snack company, rebranded its products and website, added four new franchised stores, expanded its B2B retail customer base, and increased online sales 550% - all while weathering the COVID-19 pandemic.

Stephanie received both her undergraduate and law degrees from the University of Georgia. She has worked as a trial lawyer, was elected to seven terms as a state representative, ran an environmental nonprofit law firm that settled the largest Clean Water Act case in Georgia history, served as Director of Sustainability and Resilience for the City of Atlanta, and taught as an Adjunct Professor at the University of Georgia School of Law. Stephanie's achievements include being named one of the 100 Most Influential Georgians by Georgia Trend Magazine, and she serves on many nonprofit boards.

As Chair of Stuckey's – famous for its pecan log roll – Stephanie Stuckey has reinvented her family's iconic, nostalgic brand to capture today's customers. Since taking the reins in 2019, she saved the business from ruin and expanded it to 50 locations and 5,000+ retailers. In this keynote, the passionate environmental advocate – who had no previous entrepreneurial experience – will share her story and business insights, including how she:

• Embraces her creativity to renew excitement about the Stuckey's brand
• Leverages promo products and corporate gifts to boost sales
• Applies the lessons learned from her grandfather, who founded the company in 1937, to ensure its future success
• Manages a profitable manufacturing operation while still protecting the environment.

Don't miss this chance to learn how to break out of your rut and bring new energy to your company and your brand. Plus, the first 200 attendees will receive a free Stuckey's pecan treat!

Co-Sponsors

Label Specialties
asi/66361

Ameramark
asi/53455

Stephanie Stach, BASI, is a senior product manager at ASI, driving innovative solutions across Presentations, CRM and Company Stores products. She is passionate about understanding the needs of ASI distributors and translating those needs into value for their daily operations. Prior to joining ASI, she revolutionized mobile and e-commerce solutions for companies in the pest and lawn, warehouse management, and travel industries.

Learn how to use ASI's our new ESP+ Stores solution to elevate your business. This session will walk you through creating customized stores from Collections within ESP+, covering key use cases and showing how Stores meet client needs for easy, branded online experiences. Don't miss this chance to discover how ESP+ Stores can boost client satisfaction and streamline your operations.

Mathew Hause is ASI's product manager for ESP+ Websites. Before joining the company, he built mobile and web application experiences for leading financial institutions, serving over 4 million customers with a top-rated mobile banking app and becoming a patented inventor along the way. His passion for technology extends to his own small firm, Pinelands Music Academy, for which he built and maintains a web presence and social media marketing campaigns that have tripled the business since its 2018 launch.

ESP+ Websites is an e-commerce solution featuring nearly 1 million promotional products available 24/7. This customizable, SEO-friendly site enhances customer engagement and builds your credibility while streamlining workflows through seamless ESP+ integration. In this session, you'll learn how to drive traffic to your site, including effective SEO strategies, and leave ready to leverage these tools to boost your online presence and attract more clients.

The best way to end your ASI Show experience is at the Closing Celebration, where you can collect new friends' business cards and relax before heading home. Enjoy beer, wine and other beverages while the DJ spins some tunes.

Exciting prizes will also be given away during the ASI Passport drawing.