Grow your business with information-packed sessions to help you stay ahead of the competition, connect with clients, increase productivity and close more deals.

These sessions will show you how to successfully market your business - and yourself. You'll learn to use social media tools to achieve your goals, and leave with strategies and tips to really stand out from the crowd.

Taught by decoration experts, these interactive sessions feature innovative heat press techniques, decorating machinery in action, and advice on choosing the best products and printing methods for your clients.

In these sessions you'll dive into the latest version of ASI's ESP - the industry's largest, most accurate sourcing and marketing service - and see how ESP Websites can help grow your sales. Plus, you'll learn about the power of local clients and which markets and products you should focus on now.

Take a break from the show floor and discover ways to improve your branding and social media skills, reach diverse clients and avoid common financial mistakes.

Take a break from the show floor and discover what's hot in Q3 and Q4, plus tips for shooting a professional-looking video with your smartphone.

Vice chairman of the ASI Family of Companies (composed of The ASI Show!^®, ASI Computer Systems^® and ASI^®), Matthew Cohn, MASI, has launched businesses in publishing, e-commerce, trade shows and medical information. He has also served as president, education chair and treasurer of the Philadelphia Chapter of the Young Entrepreneurs Organization and is on the board of the Philadelphia Chapter of the Young President's Organization (YPO). The Philadelphia Business Journal recognized him in their "40 Under 40" awards, and he was named among the Top 100 People to Watch by Business Philadelphia magazine, as well as one of the 100 Most Influential People in the trade show industry by Tradeshow Week. He has been a featured speaker at national conferences such as American Society of Association Executives, Direct Marketing Association, Internet World, Annual Catalog Conference, Seybold Seminars, International Association of Exposition Managers and SISO.

With so many great events taking place at the ASI Show, it can be a daunting task trying to fit everything in. As a new attendee, we know how important it is for you to get the most out of the time you have - but where do you start? Join ASI's Vice Chairman Matthew Cohn as he shares great tips for working the show more effectively, and hear about all the free services and amenities available to distributors/decorators while at an ASI Show.

Michelle Sheldon is president of Eco Promotional Products (asi/185797). Earlier in her career, she worked for over a dozen years for a $4 billion Dutch manufacturing company in sales and sustainable marketing. During several of those years, she lived, worked and raised her family in the Netherlands, where she grew to appreciate a very different lifestyle than what's typical in the U.S.: Grocery stores didn't provide bags. Recycling glass and plastic bottles meant money back in your pocket. There were no garbage disposals - all your “green” garbage was composted.

Working numerous large trade shows, and seeing the amount of waste, she knew there was a better way to help companies brand themselves more responsibly. Launching Eco Promotional Products in 2008 gave her the platform to help make real change. She created a vetting process that continues to evolve based on ethics, transparency, community, the environment and more. The distributorship is a certified B Corp., certified WBENC and WOSB and Green America Gold certified. Sheldon is past president of Green Meetings Industry Council Chicago and a member of the Sierra Club, as well as a mentor for Loyola University Chicago's Abrams Sustainability Business Challenge. She also serves on the Advisory Board of ASI Promo for the Planet.

Sustainability is a huge challenge when it comes to promotional products, and for good reason. But our industry has the ability to face environmental and social challenges head-on as a collective and help make significant changes for the benefit of our people, planet and profit. What's more, buyers are increasingly looking for products and companies that produce less waste and use less water and energy in manufacturing. In this session, you'll dive into what makes a product sustainable, how to examine the total cost of an item, and how you can be part of the solution. You'll learn:

• Tips for pitching products end-users won't throw away
• How to compare the life cycle of a typical promo product vs. an eco product
• Important questions to ask your suppliers to avoid greenwashing
• How to talk with customers about increased prices for sustainable products
• The meaning of “green” buzzwords, so you can educate yourself and clients
• Easy ways to increase sales and decrease impact on our ecosystem.

Dr. Steve Treat is CEO emeritus of Council for Relationships (CFR), the nation's oldest and largest counseling agency. He currently consults with family businesses and philanthropies on family unity and challenges of succession. He has coauthored two books, in addition to numerous book chapters and articles on process and content of marital and family therapy.

Employee communication is vital to the success of any company, and even more so in a family business. During this interactive session with senior therapist Dr. Steve Treat, you'll examine family dynamics as they pertain to running a business. You'll leave with insights and skills that can help family members of all ages get past their differences and lead to better communication, business practices and interpersonal connections.

This event is first come, first served.

During this interactive event, you'll enjoy lunch and conversation with your distributor peers, and see the latest products and trends from suppliers - plus you'll learn the best ways to pitch them to your clients.

Cliff Quicksell, Jr., MASI, is the president and CEO of Cliff Quicksell & Associates. During his 35+ years in the industry, his passion for education and training has been exemplified by his having served five terms as the education chairperson for the regional trade association CPPA of Maryland, and he currently serves on the CPPA board as president. The author of over 1,200 articles and recipient of numerous awards for innovation and creativity, Cliff speaks, trains and consults internationally to associations and national business groups on more effective ways to market themselves and their products and services, as well as how to motivate their personnel.

It's vital to differentiate yourself from the competition, and packaging is one of the easiest ways to do that. Utilizing this often-overlooked tool in your marketing arsenal will help you stand out and close more sales. Packaging is an industry hot topic, and in this session you'll hear real-life case histories, explore production dynamics, and learn how Millennial and Gen Z promo buyers are driving changes in traditional packaging.

Nate Kucsma is ASI's Senior Executive Director of Research and Corporate Marketing. Nate joined ASI in March 2014 and has over 20 years of domestic and international marketing research experience. Prior to ASI, Nate worked at well-known companies such as Dow Jones, MetLife and Educational Testing Service. Nate earned his MBA from Rutgers University in Marketing in 2007.

Christopher Ruvo is ASI Media's digital news director. A journalist for 18 years, his work has won numerous regional and national awards, including a Neal Award for “Best Range of Work by a Single Author.” Before joining ASI's media team 11 years ago, he was a reporter for one of Pennsylvania's highest circulating newspapers.

In this fast-paced session, ASI's Nate Kucsma and Christopher Ruvo will reveal data from exclusive ASI research that answers some of the industry's most pressing questions, such as: What markets are primed for growth? What products are most popular? How do distributors expect to fare in 2023? You'll leave armed with ideas and insight to help you get more clients and close more sales.

During this interactive final session of the day, you'll hear from many of the ASI Show's speakers as they recap the most important takeaways from their sessions. Don't miss this chance to pick up some effective strategies you may have missed.

Don't miss this exclusive preview of NEW products that suppliers will highlight in their booths on both Exhibit Days.

Jay Busselle is managing partner of FLEXpoint Social Selling. It's been about 30 years since he started printing and selling "unofficial replica" T-shirts in the mid '80s of his favorite skiing and skateboarding companies. He landed his first industry job while in college as a cut-and-paste artist for a Yellow Pages publishing company. It didn't take long before he was working for a screen printer, and soon thereafter, for his family owned promotional advertising agency. Jay is a board member (referred to as "chefs") for PromoKitchen, an all-volunteer nonprofit group focused on mentorship in the promo industry. He's a highly rated industry presenter and a trainer on topics like branding, marketing and LinkedIn. He is also a self-proclaimed CTO - Chief Taco Officer - and has found his home hanging out with the other promo peeps and apparel geeks on the island of misfit toys.

LinkedIn is one of the best platforms reach prospects as they search for a distributor. In this session you'll learn the four most important steps to take when creating your LinkedIn company page. You'll also review the powerful benefits of LinkedIn business pages, discover how your page can become a competitive advantage, learn to tell a better story and ultimately keep a competitive advantage online.

Marki Lemons Ryhal is the founder of ReMarkiTable, LLC, and a fifth-generation entrepreneur dedicated to social media and technology training. With an MBA from Saint Xavier University and over 25 years of marketing experience, she has taught more than 500,000 people how to earn up to a 2,682% return on their marketing dollars. She is also a popular podcast host and the recipient of several sales awards, and her expertise has been featured in Forbes, Washington Post, Homes.com and REALTOR Magazine.

According to the Pew Research Center, 69% of adults in the U.S. use social media, where they share details about their F.O.R.D.: Family, Occupation, Recreation and Dreams. By doing a deep dive into your buyers' and potential clients' social pages, you'll discover what matters to them, making it easy to build relationships - along with targeted, personalized pitches and campaigns that perfectly match their needs. And best of all, it costs nothing except your time. In this session you'll find out how to:

• Connect strategically with eight ideal clients every day based on their F.O.R.D.
• Understand how buyers are searching online and talk to them in the way they search
• Be seen as a promo expert by sharing content that addresses your clients' pain points
• Use hashtags and location check-in to be found by more people
• Produce a fun holiday calendar that will grow engagement and sales.

Jay Busselle is managing partner of FLEXpoint Social Selling. It's been about 30 years since he started printing and selling "unofficial replica" T-shirts in the mid '80s of his favorite skiing and skateboarding companies. He landed his first industry job while in college as a cut-and-paste artist for a Yellow Pages publishing company. It didn't take long before he was working for a screen printer, and soon thereafter, for his family owned promotional advertising agency. Jay is a board member (referred to as "chefs") for PromoKitchen, an all-volunteer nonprofit group focused on mentorship in the promo industry. He's a highly rated industry presenter and a trainer on topics like branding, marketing and LinkedIn. He is also a self-proclaimed CTO - Chief Taco Officer - and has found his home hanging out with the other promo peeps and apparel geeks on the island of misfit toys.

Your brand is your reputation and how people know you and your company, so it's vital to keep your brand relevant to buyers and prospects. To succeed, your brand needs to connect with customers in a way that is meaningful to them, and to show that you value building relationships as much as building campaigns. This session will help future-proof your business by revealing four core branding pillars - and showcasing examples from our industry - to help you build and maintain lasting brand relevance.

Marki Lemons Ryhal is the founder of ReMarkiTable, LLC, and a fifth-generation entrepreneur dedicated to social media and technology training. With an MBA from Saint Xavier University and over 25 years of marketing experience, she has taught more than 500,000 people how to earn up to a 2,682% return on their marketing dollars. She is also a popular podcast host and the recipient of several sales awards, and her expertise has been featured in Forbes, Washington Post, Homes.com and REALTOR Magazine.

Reels lets you easily create 15- to 90-second videos with music, effects and voiceovers. It's Instagram's version of TikTok, and it's the fastest-growing form of social media content. The quick videos are an ideal way to connect with unlimited buyers and prospects while sharing your favorite products, showcasing your business and letting your personality shine though. In this session you'll learn to how to:

• Identify the coolest and most efficient apps to perfect your Reels
• Produce Faceless Reels that receive up to 10 times more views than you have followers
• Share your Reels to four additional locations on Instagram to increase your visibility
• Find the best Reels accounts to follow for how-to tips
• Generate additional income from the Metaverse while promoting your company.

Rachel Corey is the promotional fulfillment manager, responsible for the facilitation and execution of all decoration projects provided to the exclusive Stahls' Decorator Network. She has been in the apparel decoration business for nearly a decade, which kicked off by managing a sales team focused on selling primarily promotional products. In that role she discovered her passion for solving customers' decorating challenges, which brought her to STAHLS'. She enjoys working with clients across the country, fulfilling requests with the latest innovations STAHLS' has to offer.

Jenna Sackett, brand activation manager, has been in the decorating industry for eight years with STAHLS', the manufacturer of heat presses, heat transfer vinyl, screen printed transfers, e-commerce software and more. For the past six years she's been an industry educator and mentor, presenting at trade shows and teaching business owners the power of heat press technology.

Agility is critical to business success, and that's especially true in our industry full of tight turnarounds. In this session you'll see heat presses in action and discover how the heat transfer technology known as DTF (among several others) allows you to respond quickly to new client opportunities, changing markets and customer needs. When you can deliver “the next big thing” right now, you'll drive your company's growth along with the bottom line.

Rachel Corey is the promotional fulfillment manager, responsible for the facilitation and execution of all decoration projects provided to the exclusive Stahls' Decorator Network. She has been in the apparel decoration business for nearly a decade, which kicked off by managing a sales team focused on selling primarily promotional products. In that role she discovered her passion for solving customers' decorating challenges, which brought her to STAHLS'. She enjoys working with clients across the country, fulfilling requests with the latest innovations STAHLS' has to offer.

Jenna Sackett, brand activation manager, has been in the decorating industry for eight years with STAHLS', the manufacturer of heat presses, heat transfer vinyl, screen printed transfers, e-commerce software and more. For the past six years she's been an industry educator and mentor, presenting at trade shows and teaching business owners the power of heat press technology.

Outsourcing to a decorator is an excellent idea for increasing profitability and turn times for promo distributors, but not all functions need to be outsourced. In this session you'll review key indicators to figure out when it makes sense to outsource your decoration jobs, and when to invest in DIY with your own heat press.

Rachel Corey is the promotional fulfillment manager, responsible for the facilitation and execution of all decoration projects provided to the exclusive Stahls' Decorator Network. She has been in the apparel decoration business for nearly a decade, which kicked off by managing a sales team focused on selling primarily promotional products. In that role she discovered her passion for solving customers' decorating challenges, which brought her to STAHLS'. She enjoys working with clients across the country, fulfilling requests with the latest innovations STAHLS' has to offer.

Jenna Sackett, brand activation manager, has been in the decorating industry for eight years with STAHLS', the manufacturer of heat presses, heat transfer vinyl, screen printed transfers, e-commerce software and more. For the past six years she's been an industry educator and mentor, presenting at trade shows and teaching business owners the power of heat press technology.

Branded kits make it easy for your clients to maintain a strong, recognizable presence while delivering a variety of great products. In this session you'll unpack the importance of kitting and see how you can brand top promo apparel and accessories - even hard goods - with a heat press for increased profit potential.

Rachel Corey is the promotional fulfillment manager, responsible for the facilitation and execution of all decoration projects provided to the exclusive Stahls' Decorator Network. She has been in the apparel decoration business for nearly a decade, which kicked off by managing a sales team focused on selling primarily promotional products. In that role she discovered her passion for solving customers' decorating challenges, which brought her to STAHLS'. She enjoys working with clients across the country, fulfilling requests with the latest innovations STAHLS' has to offer.

Jenna Sackett, brand activation manager, has been in the decorating industry for eight years with STAHLS', the manufacturer of heat presses, heat transfer vinyl, screen printed transfers, e-commerce software and more. For the past six years she's been an industry educator and mentor, presenting at trade shows and teaching business owners the power of heat press technology.

Whether you're branding headwear, bags or hard goods, high-quality custom patches and emblems will wow your clients by giving their logo a premium look. In this session you'll learn how you can increase the value of an order with full-color emblems, leather patches, 3-D embroidered patches - and see for yourself how easy it is to apply them.

Joan Miracle, BASI, is an executive director of corporate accounts at ASI. She's been providing business counseling to entrepreneurs for over 30 years, with 13 years in the ad specialty industry. Her background includes successfully running a $46M operation, including the startup of numerous businesses from real estate development and acquisition to open profitable operations. Her main focus and passion have been in sales and sales training, assisting new business owners with startup marketing, leveraging technology for success, and helping established businesses grow through strategic marketing plans that emphasize online marketing and improving operational efficiency.

Starting out as a promotional products distributor is an exciting time, and with a little help from our experts, it can be a seamless transition for your business. Learn all about the industry and the first steps to take to ensure your success, including establishing a business plan, targeting the correct markets, using the right tools and resources, continuing your industry education and so much more.

Michael D'Ottaviano, MASI, is an executive director of corporate accounts at ASI. He specializes in strategic solutions, helping ASI distributors members realize opportunity and grow their businesses by utilizing creative website design combined with innovative marketing campaigns. He also works with distributors to develop social media campaigns to increase web presence and grow their customer base. Michael is passionate about technology and implementing integrated solutions to help distributors streamline their business processes and grow their businesses.

If you want to get the most out of the #1 business platform in the promotional products industry, this session is for you. In this comprehensive tutorial, we'll cover:

• Product strategies - top sellers, new suppliers and specials
• Using search filters and the live inventory feature to find the right product
• How to close sales using the Virtual Sample tool
• Quick tips for creating customized presentations tailored for specific clients
• And much more!

Abby Koss, BASI, is the head of distributor marketing at ASI. She's been with the company for five years and in the marketing space for 16 years. She brings to her role an inherent passion for the latest marketing trends and tactics, coupled with a love of all things creative. She also has a unique perspective on ASI's marketing, as she was an end-buyer of promo products earlier in her career.

Are you ready to reach more customers in your area? It's a lot easier than you think. In this session, you'll come away with actionable tips on creating new business in your community through direct mailers, catalog campaigns, online directories, social media and networking.

Joan Miracle, BASI, is an executive director of corporate accounts at ASI. She's been providing business counseling to entrepreneurs for over 30 years, with 13 years in the ad specialty industry. Her background includes successfully running a $46M operation, including the startup of numerous businesses from real estate development and acquisition to open profitable operations. Her main focus and passion have been in sales and sales training, assisting new business owners with startup marketing, leveraging technology for success, and helping established businesses grow through strategic marketing plans that emphasize online marketing and improving operational efficiency.

ESP+ is our latest innovation and has been years in the making. In addition to a lightning-fast product search interface, ESP+ includes three unique features you won't find in any other industry solution: Client Portal, Project Management and Orders & Production. In this session, you'll discover how these features will help you:

• Organize tasks with clients and suppliers
• Simplify communications into a single interface
• Automatically update order statuses.

Michael D'Ottaviano, MASI, is an executive director of corporate accounts at ASI. He specializes in strategic solutions, helping ASI distributors members realize opportunity and grow their businesses by utilizing creative website design combined with innovative marketing campaigns. He also works with distributors to develop social media campaigns to increase web presence and grow their customer base. Michael is passionate about technology and implementing integrated solutions to help distributors streamline their business processes and grow their businesses.

Having an online store is important, but optimizing it to maximize orders is essential. In this demonstration, you'll learn the ins and outs of personalizing your ESP Website or Company Store. With our best practices at your disposal, you'll be able to create a promo store experience that works for you and the markets you target.

Marki Lemons Ryhal is the founder of ReMarkiTable, LLC, and a fifth-generation entrepreneur dedicated to social media and technology training. With an MBA from Saint Xavier University and over 25 years of marketing experience, she has taught more than 500,000 people how to earn up to a 2,682% return on their marketing dollars. She is also a popular podcast host and the recipient of several sales awards, and her expertise has been featured in Forbes, Washington Post, Homes.com and REALTOR Magazine.

Do you sometimes feel overwhelmed by social media? You're not alone! Social media expert Marki Lemons Ryhal admits that now and then, even she wants to throw her smartphone, tablet and computer out the window. With new platforms - and updates to your old favorites - appearing practically every day, it can be difficult to know where you should focus your time and efforts.

In this high-energy keynote, Lemons Ryhal will reveal the seven top strategies and platforms you should be using now to brand your business online, generate sales, find decision-makers, and create exclusive behind-the-scenes videos for your followers. She'll share proven ways to show off your favorite promo products, get interactive with your viewers, build a sales funnel and - ultimately - close more deals.

Joan Miracle, BASI, is an executive director of corporate accounts at ASI. She's been providing business counseling to entrepreneurs for over 30 years, with 13 years in the ad specialty industry. Her background includes successfully running a $46M operation, including the startup of numerous businesses from real estate development and acquisition to open profitable operations. Her main focus and passion have been in sales and sales training, assisting new business owners with startup marketing, leveraging technology for success, and helping established businesses grow through strategic marketing plans that emphasize online marketing and improving operational efficiency.

ESP+ is our latest innovation and has been years in the making. In addition to a lightning-fast product search interface, ESP+ includes three unique features you won't find in any other industry solution: Client Portal, Project Management and Orders & Production. In this session, you'll discover how these features will help you:

• Organize tasks with clients and suppliers
• Simplify communications into a single interface
• Automatically update order statuses.

Cliff Quicksell, Jr., MASI, is the president and CEO of Cliff Quicksell & Associates. During his 35+ years in the industry, his passion for education and training has been exemplified by his having served five terms as the education chairperson for the regional trade association CPPA of Maryland, and he currently serves on the CPPA board as president. The author of over 1,200 articles and recipient of numerous awards for innovation and creativity, Cliff speaks, trains and consults internationally to associations and national business groups on more effective ways to market themselves and their products and services, as well as how to motivate their personnel.

Self-promotions are one of the best ways to stay top of mind with your clients and also attract prospects. In this session you'll find out, step by step, how to create a memorable and effective self-promo campaign from scratch and learn proven strategies that deliver outstanding results.

Jay Busselle is managing partner of FLEXpoint Social Selling. It's been about 30 years since he started printing and selling "unofficial replica" T-shirts in the mid '80s of his favorite skiing and skateboarding companies. He landed his first industry job while in college as a cut-and-paste artist for a Yellow Pages publishing company. It didn't take long before he was working for a screen printer, and soon thereafter, for his family owned promotional advertising agency. Jay is a board member (referred to as "chefs") for PromoKitchen, an all-volunteer nonprofit group focused on mentorship in the promo industry. He's a highly rated industry presenter and a trainer on topics like branding, marketing and LinkedIn. He is also a self-proclaimed CTO - Chief Taco Officer - and has found his home hanging out with the other promo peeps and apparel geeks on the island of misfit toys.

Does your LinkedIn profile look like a simple résumé or a real resource? Optimizing your profile isn't negotiable in 2023, as it's vital to position yourself as a subject-matter expert. In this session you'll learn how you can complete or update five key areas of your personal profile to gain credibility, increase visibility and resonate with future clients - all in 30 minutes or less.

This invitation-only event honors the Top 40 suppliers and distributors as well as outstanding individuals in the promo industry including the Person of the Year, Lifetime Achievement Award, Distributor and Supplier Entrepreneurs of the Year, and many more.

Round up all your promo friends and colleagues for the first annual Promo Party at River Ranch Stockyards. Enjoy a BBQ buffet, open bar, live music and plenty of activities, including a mechanical bull! Tickets are limited, so register today and reserve your space.

Charlotte Jones, Dallas Cowboys Owner and Chief Brand Officer, oversees all business operations, strategies and applications surrounding the team's brand as it is presented to fans worldwide. She is also President of the Dallas Cowboys Cheerleaders organization. Working in the executive office since 1989, her vision and direction lead the Cowboys in brand marketing, fan engagement, licensed apparel, stadium design, entertainment, cause marketing and community relations.

Overseeing the Dallas Cowboys business operations and marketing strategies for the global brand, Charlotte Jones is widely recognized as one of the most powerful and innovative women in sports. In this keynote she'll discuss the challenges - and solutions - she encountered while building the world's most valuable sports franchise, and share the five brand pillars responsible for the success of the Cowboys brand.

Jones will also talk with ASI's President & CEO Tim Andrews about everything from maintaining the brand's dominance year after year and growing the fan base to expanding AT&T Stadium and The Star facility into an experiential destination that goes far beyond football. She'll also discuss her love of branded merch and cause marketing, and share her favorite promo product! Don't miss this opportunity to be inspired and enabled to reach the top of your marketing game - and stay there.

Joan Miracle, BASI, is an executive director of corporate accounts at ASI. She's been providing business counseling to entrepreneurs for over 30 years, with 13 years in the ad specialty industry. Her background includes successfully running a $46M operation, including the startup of numerous businesses from real estate development and acquisition to open profitable operations. Her main focus and passion have been in sales and sales training, assisting new business owners with startup marketing, leveraging technology for success, and helping established businesses grow through strategic marketing plans that emphasize online marketing and improving operational efficiency.

ESP+ is our latest innovation and has been years in the making. In addition to a lightning-fast product search interface, ESP+ includes three unique features you won't find in any other industry solution: Client Portal, Project Management and Orders & Production. In this session, you'll discover how these features will help you:

• Organize tasks with clients and suppliers
• Simplify communications into a single interface
• Automatically update order statuses.

Michael D'Ottaviano, MASI, is an executive director of corporate accounts at ASI. He specializes in strategic solutions, helping ASI distributors members realize opportunity and grow their businesses by utilizing creative website design combined with innovative marketing campaigns. He also works with distributors to develop social media campaigns to increase web presence and grow their customer base. Michael is passionate about technology and implementing integrated solutions to help distributors streamline their business processes and grow their businesses.

ESP+ enables you to spend less time in front of a screen and more time providing value to your clients. Simple workflows and editing let you create polished proposals that can convert directly to a quote when your buyer is ready. What's more, through the Client Portal, your buyers have the power to easily manage project proofs, track orders and pay invoices. Attend this session to find out how ESP+ puts you and your clients in sync like never before.

The best way to end your ASI Show Fort Worth experience is at the Closing Celebration, where you can collect new friends' business cards and relax before heading home over complimentary beer, wine and other beverages while enjoying live music.

Exciting prizes will also be given away during the ASI Passport drawing.