Grow your business with information-packed sessions to help you stay ahead of the competition, connect with clients, increase productivity and close more deals.

These sessions will show you how to successfully market your business - and yourself. You'll learn to use social media tools to achieve your goals, and leave with strategies and tips to really stand out from the crowd.

Taught by decoration experts, these interactive sessions feature innovative heat press techniques, decorating machinery in action, and advice on choosing the best products and printing methods for your clients.

In these sessions you'll dive into the latest version of ASI's ESP - the industry's largest, most accurate sourcing and marketing service - and see how ESP Websites can help grow your sales. Plus, you'll learn about the power of local clients and which markets and products you should focus on now.

Take a break from the show floor and discover ways to improve your branding and social media skills, reach diverse clients and avoid common financial mistakes.

Take a break from the show floor and discover what's hot in Q3 and Q4, plus tips for shooting a professional-looking video with your smartphone.

Vice chairman of the ASI Family of Companies (composed of The ASI Show!^®, ASI Computer Systems^® and ASI^®), Matthew Cohn, MASI, has launched businesses in publishing, e-commerce, trade shows and medical information. He has also served as president, education chair and treasurer of the Philadelphia Chapter of the Young Entrepreneurs Organization and is on the board of the Philadelphia Chapter of the Young President's Organization (YPO). The Philadelphia Business Journal recognized him in their "40 Under 40" awards, and he was named among the Top 100 People to Watch by Business Philadelphia magazine, as well as one of the 100 Most Influential People in the trade show industry by Tradeshow Week. He has been a featured speaker at national conferences such as American Society of Association Executives, Direct Marketing Association, Internet World, Annual Catalog Conference, Seybold Seminars, International Association of Exposition Managers and SISO.

With so many great events taking place at the ASI Show, it can be a daunting task trying to fit everything in. As a new attendee, we know how important it is for you to get the most out of the time you have - but where do you start? Join ASI's Vice Chairman Matthew Cohn as he shares great tips for working the show more effectively, and hear about all the free services and amenities available to distributors/decorators while at an ASI Show.

Bill Petrie is the founder and creative director of marketing agency brandivate. With over 23 years working in executive leadership positions in the promotional products industry, he helps suppliers and distributors to grow their businesses by creatively and effectively communicating their brands to connect with their target audiences. As a PromoKitchen chef and Past President of the Promotional Products Association of the Mid-South (PPAMS) and the RAC (Regional Association Council) Board, he has extensive real-world practice creating successful marketing campaigns, designing award-winning branding, executing content marketing strategies, developing industry-leading education, and implementing marketing and sales plans that generate immediate and positive results for brandivate clients. In 2023, Petrie was inducted into the PPAMS Hall of Fame for his innovative contributions to the branded-merchandise industry.

Today's promo buyers are looking for distributors to provide more than just great logoed products. To increase your value - and your bottom line - you need to fully own every aspect of your client's branding and marketing efforts, making you an indispensable resource for years to come. In this session you'll discover:

• The four parts of the client brand experience that are critical to master
• The five ways to own your client's brand and grow their business
• How to truly separate yourself from the competition.

Michelle Sheldon is president of Eco Promotional Products (asi/185797). Earlier in her career, she worked for over a dozen years for a $4 billion Dutch manufacturing company in sales and sustainable marketing. During several of those years, she lived, worked and raised her family in the Netherlands, where she grew to appreciate a very different lifestyle than what's typical in the U.S.: Grocery stores didn't provide bags. Recycling glass and plastic bottles meant money back in your pocket. There were no garbage disposals - all your “green” garbage was composted.

Working numerous large trade shows, and seeing the amount of waste, she knew there was a better way to help companies brand themselves more responsibly. Launching Eco Promotional Products in 2008 gave her the platform to help make real change. She created a vetting process that continues to evolve based on ethics, transparency, community, the environment and more. The distributorship is a certified B Corp., certified WBENC and WOSB and Green America Gold certified. Sheldon is past president of Green Meetings Industry Council Chicago and a member of the Sierra Club, as well as a mentor for Loyola University Chicago's Abrams Sustainability Business Challenge. She also serves on the Advisory Board of ASI Promo for the Planet.

Sustainability is a huge challenge when it comes to promotional products, and for good reason. But our industry has the ability to face environmental and social challenges head-on as a collective and help make significant changes for the benefit of our people, planet and profit. What's more, buyers are increasingly looking for products and companies that produce less waste and use less water and energy in manufacturing. In this session, you'll dive into what makes a product sustainable, how to examine the total cost of an item, and how you can be part of the solution. You'll learn:

• Tips for pitching products end-users won't throw away
• How to compare the life cycle of a typical promo product vs. an eco product
• Important questions to ask your suppliers to avoid greenwashing
• How to talk with customers about increased prices for sustainable products
• The meaning of “green” buzzwords, so you can educate yourself and clients
• Easy ways to increase sales and decrease impact on our ecosystem.

The first 200 distributor attendees will receive a free lunch.

During this interactive event, you'll enjoy lunch and conversation with your distributor peers, and see the latest products and trends from suppliers - plus you'll learn the best ways to pitch them to your clients.

Bill Petrie is the founder and creative director of marketing agency brandivate. With over 23 years working in executive leadership positions in the promotional products industry, he helps suppliers and distributors to grow their businesses by creatively and effectively communicating their brands to connect with their target audiences. As a PromoKitchen chef and Past President of the Promotional Products Association of the Mid-South (PPAMS) and the RAC (Regional Association Council) Board, he has extensive real-world practice creating successful marketing campaigns, designing award-winning branding, executing content marketing strategies, developing industry-leading education, and implementing marketing and sales plans that generate immediate and positive results for brandivate clients. In 2023, Petrie was inducted into the PPAMS Hall of Fame for his innovative contributions to the branded-merchandise industry.

As Winston Churchill once said, "Success is not final, failure is not fatal; it is the courage to continue that counts.” In an age where we compare our own lives to the highlight reels of others on social media, it's more important than ever to understand how overcoming adversity can propel you to greater success. In this session, Bill Petrie will candidly share his personal and professional challenges, how facing them led him to learn the power in being authentically open, and the strategies he learned to not only overcome adversity, but to leverage what he learned to grow both his brand and his business.

Jamie Watson, MASI, has been involved various aspects of finance and accounting for over 20 years. In 2001 she qualified as a CPA in the state of Indiana, where she began her career in public accounting. She shifted to mergers and acquisitions when she came to work at Certified Marketing Consultants. Jamie has been involved in the consulting of both supplier and distributor companies in the promotional products industry for 14 years. Her passion is helping her clients meet or exceed their financial goals.

There are many theories about how to build a valuable distributorship. Based on 40 years of industry experience in business valuation, sales and purchases, this session will show you which are true, which are myths, which paths to follow and which pitfalls to avoid to ensure your company is valuable, stable and, ultimately, salable.

During this interactive final session of the day, you'll hear from many of the ASI Show's speakers as they recap the most important takeaways from their sessions. Don't miss this chance to pick up some effective strategies you may have missed.

Don't miss this exclusive preview of NEW products that suppliers will highlight in their booths on both Exhibit Days. You’ll enjoy free beer, wine and appetizers while getting insider sales tips from suppliers.

Marki Lemons Ryhal is the founder of ReMarkiTable, LLC, and a fifth-generation entrepreneur dedicated to social media and technology training. With an MBA from Saint Xavier University and over 25 years of marketing experience, she has taught more than 500,000 people how to earn up to a 2,682% return on their marketing dollars. She is also a popular podcast host and the recipient of several sales awards, and her expertise has been featured in Forbes, Washington Post, Homes.com and REALTOR Magazine.

According to the Pew Research Center, 69% of adults in the U.S. use social media, where they share details about their F.O.R.D.: Family, Occupation, Recreation and Dreams. By doing a deep dive into your buyers' and potential clients' social pages, you'll discover what matters to them, making it easy to build relationships - along with targeted, personalized pitches and campaigns that perfectly match their needs. And best of all, it costs nothing except your time. In this session you'll find out how to:

• Connect strategically with eight ideal clients every day based on their F.O.R.D.
• Understand how buyers are searching online and talk to them in the way they search
• Be seen as a promo expert by sharing content that addresses your clients' pain points
• Use hashtags and location check-in to be found by more people
• Produce a fun holiday calendar that will grow engagement and sales.

Jay Busselle is managing partner of FLEXpoint Social Selling. It's been about 30 years since he started printing and selling "unofficial replica" T-shirts in the mid '80s of his favorite skiing and skateboarding companies. He landed his first industry job while in college as a cut-and-paste artist for a Yellow Pages publishing company. It didn't take long before he was working for a screen printer, and soon thereafter, for his family owned promotional advertising agency. Jay is a board member (referred to as "chefs") for PromoKitchen, an all-volunteer nonprofit group focused on mentorship in the promo industry. He's a highly rated industry presenter and a trainer on topics like branding, marketing and LinkedIn. He is also a self-proclaimed CTO - Chief Taco Officer - and has found his home hanging out with the other promo peeps and apparel geeks on the island of misfit toys.

Sharing attention-seeking content on LinkedIn - or any social platform - can temporarily help increase your visibility. However, that fleeting attention rarely starts meaningful conversations. On the other hand, sharing intentional content will help establish you as a thought leader and trusted partner. You'll leave this session knowing the difference between attention-seeking and intentional content, and understand how to:

• Determine the type of content that works best in each situation
• Find your core communities and decision-makers on LinkedIn for free
• Create content that resonates with a target audience
• Build solid business relationships though online interaction.

Jay Busselle is managing partner of FLEXpoint Social Selling. It's been about 30 years since he started printing and selling "unofficial replica" T-shirts in the mid '80s of his favorite skiing and skateboarding companies. He landed his first industry job while in college as a cut-and-paste artist for a Yellow Pages publishing company. It didn't take long before he was working for a screen printer, and soon thereafter, for his family owned promotional advertising agency. Jay is a board member (referred to as "chefs") for PromoKitchen, an all-volunteer nonprofit group focused on mentorship in the promo industry. He's a highly rated industry presenter and a trainer on topics like branding, marketing and LinkedIn. He is also a self-proclaimed CTO - Chief Taco Officer - and has found his home hanging out with the other promo peeps and apparel geeks on the island of misfit toys.

Every day, prospective clients are using the internet to decide if they want to work with you. They're looking for proof of your work and your skills (plus a vibe that appeals to them), and how you position your personal and brand story will have a significant impact on their path. Will they go from curious to serious, or from curious to confused to logging off? In this session you'll discover how to change your story from “I sell logoed stuff” to “I create memorable campaigns and solve problems” and leave feeling confident in sharing your story online and face-to-face.

Marki Lemons Ryhal is the founder of ReMarkiTable, LLC, and a fifth-generation entrepreneur dedicated to social media and technology training. With an MBA from Saint Xavier University and over 25 years of marketing experience, she has taught more than 500,000 people how to earn up to a 2,682% return on their marketing dollars. She is also a popular podcast host and the recipient of several sales awards, and her expertise has been featured in Forbes, Washington Post, Homes.com and REALTOR Magazine.

It seems like everyone is talking about ChatGPT and artificial intelligence (AI), and with good reason. These free tools and resources can empower you to boost your online visibility and earn higher returns for your marketing efforts. In this session, you'll explore 13 of the most effective tools and learn how to effectively incorporate them into your day-to-day work. You'll leave knowing how ChatGPT and AI can help you:

• Modernize your marketing and communication strategies
• Create powerful blogs and videos with less effort and expense than traditional means
• Automate repetitive tasks
• Streamline your workflow and get more done in less time
• Identify the personality of your target audience to close more deals
• Provide personalized recommendations for clients.

John Loucks is senior director of national sales. He's been a professional in the heat transfer technology space with GroupeStahl for 15 years. With hands-on decoration experience and countless real-world scenarios to share, John brings a higher dynamic to conversations and techniques that will ignite real results for your business.

Jenna Sackett, brand activation manager, has been in the decorating industry for eight years with STAHLS', the manufacturer of heat presses, heat transfer vinyl, screen printed transfers, e-commerce software and more. For the past six years she's been an industry educator and mentor, presenting at trade shows and teaching business owners the power of heat press technology.

Printing on demand, live activations and kitting are popular topics in apparel decoration. This session will demonstrate the latest in heat printing technology and show you how to easily incorporate kitting and live on-demand printing into your business. You'll discover ways to execute live apparel decoration while reducing waste, tips to get the fastest turn times in the industry, and exactly what you need to print apparel at any event or retail location.

John Loucks is senior director of national sales. He's been a professional in the heat transfer technology space with GroupeStahl for 15 years. With hands-on decoration experience and countless real-world scenarios to share, John brings a higher dynamic to conversations and techniques that will ignite real results for your business.

Jenna Sackett, brand activation manager, has been in the decorating industry for eight years with STAHLS', the manufacturer of heat presses, heat transfer vinyl, screen printed transfers, e-commerce software and more. For the past six years she's been an industry educator and mentor, presenting at trade shows and teaching business owners the power of heat press technology.

You'll gain a serious competitive edge in your business by understanding the hottest apparel trends you should be decorating for your clients. In this session, you'll learn how to elevate great blank apparel to the next level using the best finishes in heat transfer technology. Plus, you'll discuss how branding multiple locations and items beyond traditional placements will enhance your client's experience, and which decoration materials and finishes work best on which items.

John Loucks is senior director of national sales. He's been a professional in the heat transfer technology space with GroupeStahl for 15 years. With hands-on decoration experience and countless real-world scenarios to share, John brings a higher dynamic to conversations and techniques that will ignite real results for your business.

Jenna Sackett, brand activation manager, has been in the decorating industry for eight years with STAHLS', the manufacturer of heat presses, heat transfer vinyl, screen printed transfers, e-commerce software and more. For the past six years she's been an industry educator and mentor, presenting at trade shows and teaching business owners the power of heat press technology.

Creating a unique experience for your buyers is sure to get return programs and orders. This session will show you how use private-label apparel and promo products to help your clients build their own brand - and get excited about doing it. You'll explore private-label apparel with custom transfers and tearaway labels, along with unique branding opportunities across a variety of apparel and non-apparel pieces.

John Loucks is senior director of national sales. He's been a professional in the heat transfer technology space with GroupeStahl for 15 years. With hands-on decoration experience and countless real-world scenarios to share, John brings a higher dynamic to conversations and techniques that will ignite real results for your business.

Jenna Sackett, brand activation manager, has been in the decorating industry for eight years with STAHLS', the manufacturer of heat presses, heat transfer vinyl, screen printed transfers, e-commerce software and more. For the past six years she's been an industry educator and mentor, presenting at trade shows and teaching business owners the power of heat press technology.

The latest buzz in apparel decoration is sustainability. In this session, you'll see a variety of decoration techniques and sustainable apparel options to help create a sustainable environment and get the optimal result for any client program. You'll leave knowing:

• Best practices for sustainable apparel decoration
• How to reduce waste in your promo apparel offerings
• The right decoration process for each sustainable product.

Joan Miracle, BASI, is an executive director of corporate accounts at ASI. She's been providing business counseling to entrepreneurs for over 30 years, with 13 years in the ad specialty industry. Her background includes successfully running a $46M operation, including the startup of numerous businesses from real estate development and acquisition to open profitable operations. Her main focus and passion have been in sales and sales training, assisting new business owners with startup marketing, leveraging technology for success, and helping established businesses grow through strategic marketing plans that emphasize online marketing and improving operational efficiency.

Starting out as a promotional products distributor is an exciting time, and with a little help from our experts, it can be a seamless transition for your business. Learn all about the industry and the first steps to take to ensure your success, including establishing a business plan, targeting the correct markets, using the right tools and resources, continuing your industry education and so much more.

Michael D'Ottaviano, MASI, is an executive director of corporate accounts at ASI. He specializes in strategic solutions, helping ASI distributors members realize opportunity and grow their businesses by utilizing creative website design combined with innovative marketing campaigns. He also works with distributors to develop social media campaigns to increase web presence and grow their customer base. Michael is passionate about technology and implementing integrated solutions to help distributors streamline their business processes and grow their businesses.

If you want to get the most out of the #1 business platform in the promotional products industry, this session is for you. In this comprehensive tutorial, we'll cover:

• Product strategies - top sellers, new suppliers and specials
• Using search filters and the live inventory feature to find the right product
• How to close sales using the Virtual Sample tool
• Quick tips for creating customized presentations tailored for specific clients
• And much more!

Michael D'Ottaviano, MASI, is an executive director of corporate accounts at ASI. He specializes in strategic solutions, helping ASI distributors members realize opportunity and grow their businesses by utilizing creative website design combined with innovative marketing campaigns. He also works with distributors to develop social media campaigns to increase web presence and grow their customer base. Michael is passionate about technology and implementing integrated solutions to help distributors streamline their business processes and grow their businesses.

Having an online store is important, but optimizing it to maximize orders is essential. In this demonstration, you'll learn the ins and outs of personalizing your ESP Website or Company Store. With our best practices at your disposal, you'll be able to create a promo store experience that works for you and the markets you target.

Cybersecurity is often misunderstood and frequently overlooked - until you're the victim of a real-world incident. Regardless of the size of your business or the industry you work in, if you have an online presence, you're a target. In this vital session, Supervisory Special Agent Michael Lovernick will discuss:

• The latest cybersecurity threats
• Ways to increase your online security awareness
• Cybercrime trends according to the FBI
• Tips for keeping your systems secure.

Joan Miracle, BASI, is an executive director of corporate accounts at ASI. She's been providing business counseling to entrepreneurs for over 30 years, with 13 years in the ad specialty industry. Her background includes successfully running a $46M operation, including the startup of numerous businesses from real estate development and acquisition to open profitable operations. Her main focus and passion have been in sales and sales training, assisting new business owners with startup marketing, leveraging technology for success, and helping established businesses grow through strategic marketing plans that emphasize online marketing and improving operational efficiency.

ESP+ is our latest innovation and has been years in the making. In addition to a lightning-fast product search interface, ESP+ includes three unique features you won't find in any other industry solution: Client Portal, Project Management and Orders & Production. In this session, you'll discover how these features will help you:

• Organize tasks with clients and suppliers
• Simplify communications into a single interface
• Automatically update order statuses.

Marki Lemons Ryhal is the founder of ReMarkiTable, LLC, and a fifth-generation entrepreneur dedicated to social media and technology training. With an MBA from Saint Xavier University and over 25 years of marketing experience, she has taught more than 500,000 people how to earn up to a 2,682% return on their marketing dollars. She is also a popular podcast host and the recipient of several sales awards, and her expertise has been featured in Forbes, Washington Post, Homes.com and REALTOR Magazine.

During this animated discussion, ASI Vice Chairman Matthew Cohn and four industry executives will examine the hot topics affecting today's promo marketplace. The business pros will share their insights and solutions to help you strategize for the second half of 2023 and plan for success in 2024. The panelists are: Donna Bridgeforth, founder and owner of WBE-certified distributor Bridgeforth Wolf & Associates; Melissa Ralston, chief revenue officer at Counselor Top 40 supplier Koozie Group; Liza Sachs, chief revenue officer at Counselor Top 40 distributor Kaeser & Blair; and Tej Shah, head of global sales and marketing at Counselor Top 40 distributor Overture Promotions.

Vice chairman of the ASI Family of Companies (composed of The ASI Show!^®, ASI Computer Systems^® and ASI^®), Matthew Cohn, MASI, has launched businesses in publishing, e-commerce, trade shows and medical information. He has also served as president, education chair and treasurer of the Philadelphia Chapter of the Young Entrepreneurs Organization and is on the board of the Philadelphia Chapter of the Young President's Organization (YPO). The Philadelphia Business Journal recognized him in their "40 Under 40" awards, and he was named among the Top 100 People to Watch by Business Philadelphia magazine, as well as one of the 100 Most Influential People in the trade show industry by Tradeshow Week. He has been a featured speaker at national conferences such as American Society of Association Executives, Direct Marketing Association, Internet World, Annual Catalog Conference, Seybold Seminars, International Association of Exposition Managers and SISO.

Donna Bridgeforth is the founder and owner of the Chicago-based, WBE distributorship Bridgeforth Wolf & Associates (asi/145800).

Melissa Ralston, a member of Counselor's Power 50, is the chief revenue officer of Counselor Top 40 supplier Koozie Group (asi/40480).

Liza Sachs is the chief revenue officer at Counselor Top 40 distributor Kaeser & Blair (asi/238600) and a member of Counselor's Power 50 list.

Tej Shah is the head of global sales and marketing at Chicago-based Counselor Top 40 distributor Overture Promotions (asi/288473).

ESP+ is our latest innovation and has been years in the making. In addition to a lightning-fast product search interface, ESP+ includes three unique features you won't find in any other industry solution: Client Portal, Project Management and Orders & Production. In this session, you'll discover how these features will help you:

• Organize tasks with clients and suppliers
• Simplify communications into a single interface
• Automatically update order statuses.

Jamie Watson, MASI, has been involved various aspects of finance and accounting for over 20 years. In 2001 she qualified as a CPA in the state of Indiana, where she began her career in public accounting. She shifted to mergers and acquisitions when she came to work at Certified Marketing Consultants. Jamie has been involved in the consulting of both supplier and distributor companies in the promotional products industry for 14 years. Her passion is helping her clients meet or exceed their financial goals.

Building a successful distributorship requires a thoughtful approach throughout the life of the company. This session will share the steps you need to take to make your company as profitable and as valuable as possible. Even if your business is brand-new, you'll be confident you're on the right path to building a resilient and prosperous distributorship while planning for the future of your employees, your customers and yourself. You'll leave knowing:

• Why accurate financial statements are vital
• Which policies are the most important to set and enforce
• Qualitative aspects of a business that make it successful and valuable.

Jay Busselle is managing partner of FLEXpoint Social Selling. It's been about 30 years since he started printing and selling "unofficial replica" T-shirts in the mid '80s of his favorite skiing and skateboarding companies. He landed his first industry job while in college as a cut-and-paste artist for a Yellow Pages publishing company. It didn't take long before he was working for a screen printer, and soon thereafter, for his family owned promotional advertising agency. Jay is a board member (referred to as "chefs") for PromoKitchen, an all-volunteer nonprofit group focused on mentorship in the promo industry. He's a highly rated industry presenter and a trainer on topics like branding, marketing and LinkedIn. He is also a self-proclaimed CTO - Chief Taco Officer - and has found his home hanging out with the other promo peeps and apparel geeks on the island of misfit toys.

When your LinkedIn content is liked, commented on and shared, it can be seen by a wider audience. This can lead to new connections, meaningful business relationships, and even sales or requests for quotes - and it all starts with updating your personal profile. In this session you'll discover important collaboration strategies and proven methods to increase interaction within the communities that matter to you.

Abe Anteby is the president and CEO of Threadfast Apparel (asi/91163), a supplier of sustainable and eco-friendly clothing. With over 25 years of experience in the apparel industry, Anteby has led the company's efforts to integrate sustainability into every aspect of its business. Under his leadership, Threadfast Apparel has become a leader in ethical and eco-conscious manufacturing, committed to reducing its environmental impact while producing high-quality, fashionable apparel.

More and more end-buyers are looking for products and distributors that support Environmental, Social and Governance (ESG) considerations. In this session, Threadfast Apparel President Abe Anteby will guide you on ways to incorporate ESG into your company's day-to-day decision making - including procurement, operations and marketing - no matter the size of your distributorship. You'll also learn to navigate NGOs and certifications to identify the most applicable ones for your business. You'll leave knowing:

• The significance of ESG for long-term business success and resilience
• How ESG practices make a positive impact on the environment
• Ways you can develop a culture of sustainability beyond regulatory requirements.

Jon Norris is the COO of Starline (asi/89320) and a PromoStandards board member. He's been in the promo products industry for 18 years and on Counselor's Power 50 list for the last four years. In 2019, he was named Counselor's Technology Executive of the Year due to his leadership in the promo marketplace in the area of tech-based safety and standards. He's an industry leader in working to connect all elements of the supply chain via system integrations over a standard protocol.

Kevin Jiang is ASI's chief information officer, responsible for overseeing infrastructure and security, integrations, quality assurance, project management, internal and external help desks, and EIT.

PromoStandards - the nonprofit organization committed to improving supply chain and transactional efficiencies in the promo industry - is delivering high ROI to firms of all sizes. From millions of automated inventory lookups via ESP Web to streamlining supplier workflows, PromoStandards is changing how we do business. Join Starline's Jon Norris and ASI's Kevin Jiang as they share case studies that showcase the savings and innovation that have benefitted companies across our industry.

This invitation-only event honors the Top 40 suppliers and distributors as well as outstanding individuals in the promo industry including the Person of the Year, Lifetime Achievement Award, Distributor and Supplier Entrepreneurs of the Year, and many more.

Located in the heart of Chicago's Marina City complex, the House of Blues combines music, art and cuisine into a completely immersive and unforgettable experience. Network with industry colleagues as you indulge in unique cocktails at the open bar and delicious Southern Soul Food (with a modern twist). Explore Southern Vernacular Art from over 150 artists, which covers the walls of every room, and don't forget to hit the dance floor for live music and karaoke with the most talented musicians around. Plus you can capture the fun in our ASI Photo Booth. Be there for this night to remember!

Precious L. Williams, known as the #KillerPitchMaster, is a 13-time national elevator pitch champion, trainer, TEDx speaker and bestselling author. Through her dynamic pitching skills and talents, she's helped her clients win millions of dollars in pitch-competition money, secure lucrative speaking and corporate training contracts, and launch their careers. She's been featured on “Shark Tank,” CNN and the motion picture “LEAP,” as well as in WSJ, Forbes Magazine, Black Enterprise Magazine and Essence Magazine. Her current clients include Microsoft, LinkedIn, Google and eBay.

A great sales pitch can earn you clients and sales … while a lackluster one can stop everything in its tracks. You only have one chance to hook a new prospect by getting them excited about how you can help grow their business. In this energizing keynote, “Killer Pitch Master” Precious Williams will show you how to blend your unique story, authenticity and previous wins into a captivating pitch that nails the sale every time. You'll leave knowing how to:

• Create buzz around your personal brand
• Authentically connect with your target market
• Strategically go after your most promising prospects
• Take your sales pitch from average to outstanding.

Precious L. Williams, known as the #KillerPitchMaster, is a 13-time national elevator pitch champion, trainer, TEDx speaker and bestselling author. Through her dynamic pitching skills and talents, she's helped her clients win millions of dollars in pitch-competition money, secure lucrative speaking and corporate training contracts, and launch their careers. She's been featured on “Shark Tank,” CNN and the motion picture “LEAP,” as well as in WSJ, Forbes Magazine, Black Enterprise Magazine and Essence Magazine. Her current clients include Microsoft, LinkedIn, Google and eBay.

If your pitch falls flat, you haven't connected with your audience. What's more, a bad pitch can have a negative reaction - no one wants to be lectured to with no real interaction or moments when they feel heard. In this fast-paced, interactive competition, distributor volunteers will have a chance to give their sales pitch live on stage for Precious Williams, ASI Chicago Keynote Speaker and 13-time national elevator pitch champion. Her expert advice will help them perfect their pitch, and the audience favorite will win a $100 gift card! Plus, the first 10 participants will receive an exclusive ASI swag bag, an autographed copy of Precious' best-selling book and a $25 gift card. Don't miss this exclusive opportunity to learn from the “Killer Pitch Master,” right on the Show Floor.

ESP+ is our latest innovation and has been years in the making. In addition to a lightning-fast product search interface, ESP+ includes three unique features you won't find in any other industry solution: Client Portal, Project Management and Orders & Production. In this session, you'll discover how these features will help you:

• Organize tasks with clients and suppliers
• Simplify communications into a single interface
• Automatically update order statuses.

ESP+ enables you to spend less time in front of a screen and more time providing value to your clients. Simple workflows and editing let you create polished proposals that can convert directly to a quote when your buyer is ready. What's more, through the Client Portal, your buyers have the power to easily manage project proofs, track orders and pay invoices. Attend this session to find out how ESP+ puts you and your clients in sync like never before.

The best way to end your ASI Show Chicago experience is at the Closing Celebration, where you can collect new friends' business cards and relax before heading home over complimentary beer, wine and other beverages while enjoying live music.

Exciting prizes will also be given away during the ASI Passport drawing.