Education Tracks
  Business Management
If you’re a new or mid-level distributor trying to establish yourself as an expert in the promotional products field, this track was created just for you. These information-packed sessions will help jump-start your business and your sales, sharpen your skills and give you insider tips for success.
  Sales Success
This track will provide you with a solid game plan to do business – and see sales skyrocket – in any economic situation. You’ll benefit from the knowledge of experienced industry and sales experts, and learn how to outsell your competitors every time.
  Social Media & Marketing
In this fast-paced track, you’ll learn everything you need to know to market your business – and yourself – online, offline and face-to-face. You’ll learn how to use social media tools to fit your marketing goals, and leave with strategies and tips to really stand out from the crowd.
  Corporate Gifts & Incentives
This track will give you an insider look at how to make the move to effectively selling products and programs in the lucrative $77 billion corporate gifts and incentive markets. You’ll learn from experts in the field so you can expand your promo products business easily.
  Sparking Ideas & Mastering Niche Markets
In the morning, you’ll learn all about niche markets. In this highly competitive industry, you can stand out from the competition by becoming an expert in specific niches, including Healthcare, Education, Finance, Technology, Trade Shows and Sporting Events. You’ll learn how to parlay your knowledge in these lucrative niches into getting and retaining new clients. After lunch, the unique “Sparking Ideas” sessions will leave you inspired and energized by short talks from five remarkable speakers on sales, communication, storytelling and more.
  Discovering ESP
In this specialized track, you’ll learn all about the latest version of ASI’s ESP, the industry’s largest, most accurate sourcing and marketing service. You’ll also see how ESP Websites, Company Stores and digital marketing tools can help you boost your sales and grow your bottom line.
  Graphic Design & Product Decoration
In this interactive track that offers beginner- and intermediate-level workshops, you’ll learn by doing. We offer hands-on training in popular graphics programs so that you can easily create and edit your clients’ logos and designs on the fly. For distributors and decorators who want to master Adobe Illustrator and CorelDRAW, this track is a must-attend. In addition, you’ll learn about the most innovative decoration products and cutting-edge techniques, see decorating machinery in action and find out how to position yourself as a decorated-apparel expert.
  Supplier-Distributor Brainstorming
During this interactive session, you’ll begin forging strong partnerships with colleagues throughout the industry.
  Decoration Success
Decorated apparel makes up more than 30% of the $22.5 billion your clients spend every year on logoed products. If you aren’t selling apparel yet – or you just want to sell a lot more of it – be sure to attend these interactive sessions. Here you’ll learn about innovative products and cutting-edge decorating techniques, and find out how to position yourself as a decorated-apparel expert.