INTERMEDIATE – 1 Credit
“Who are you and what do you do?” Every salesperson has heard this question from potential clients. Do you know how to reply in a way that makes your company – and what you offer – sound as compelling as it really is? Or do you resort to saying, “We do logos on hats, mugs and pens”? Successful brands all do one thing very well: They share successful stories – stories that express the heart of what makes them unique – and compel listeners to want more interaction with that brand.
In this session, you’ll learn how to develop and deploy a successful brand communication strategy that centers around your unique value proposition and communicates the heart of your brand. Your secret weapon is a storytelling technique developed by Native American storytellers and popularized by Pulitzer Prize winning author N. Scott Momaday: the Narrative Wheel. You’ll leave this session knowing how to use this ancient storytelling technique to craft and remember a compelling answer to that unavoidable “who and what” question, once and for all.