Education Tracks
  Get Schooled in ESP!
SUNDAY, JANUARY 4, 2015 • EDUCATION DAY
       
9 a.m.-
9:55 a.m.		   Boost Sales With The ESP Web Presentations Tool
ALL LEVELS – 1 Credit
 The easy-to-use ESP Web Presentations tool will help you get the most out of your time spent on ESP Web. In this session, we’ll show you how to sell more than ever by learning how to:
  • Use creative design to make eye-catching presentations in just minutes
  • Post presentations to your ESP Website and allow customers to shop from them
  • Download your presentations to PowerPoint for enhanced customization
  • Keep an eye on your profitability with the new Smart System Alerts.
About Peter Knappenberger
       
10 a.m.-
10:55 a.m.		   ESP Websites: How to Optimize Your Site and Your Sales
ALL LEVELS – 1 Credit
Want to increase your sales while presenting a professional image to your customers? ASI’s ESP Websites is the industry’s leading promotional products website service for distributors, helping buyers find relevant products and ideas. In this session, you’ll be introduced to ESP Websites and learn how to create your own website. This step-by-step tutorial will show you how to promote your best-selling products and keep customers coming back to you for new and innovative promotional ideas.
About Peter Knappenberger
       
11 a.m.-
11:55 a.m.		   Online Stores Made Simple: Using ESP Stores to Increase Sales, Win Clients, and Strengthen Relationships
ALL LEVELS – 1 Credit
 Most distributors cite the Internet as their #1 competitor for promotional product sales. Why? They may have a Website, but don’t have an online sales strategy for their business. In this session you’ll learn how to leverage ASI’s multi-million dollar investment in e-commerce technology to help increase your sales, protect existing client relationships, and acquire new customers.

You’ll discover…

  • One 10-minute trick that can help you beat the competition to win a key account.
  • Three simple ideas for increasing sales with current clients using easy-to-access technology.
  • Five important pitfalls to avoid when developing your Web strategy that can save you thousands each year.
Bonus: Step-by-step instructions to teach you how to use ESP to merchandise and build an online store in just minutes.
This session is geared towards industry distributors and sales professionals who want to help service their clients using the Web and begin generating more ad specialty sales online. Each attendee will leave with actionable ideas to help develop or increase online sales for their business. Join us for this fast-paced and informative introduction to ASI’s best-kept secret for online promotional product sales and marketing!
About Heather DiPrato
       
12 p.m.-
1:25 p.m.		   Traffic Builder Lunch and Learn:  Discover ASI’s Search Engine Marketing Solution  (First come, first served)
ALL LEVELS – 1.5 Credits
 In this lunch session, you’ll learn how ASI’s Traffic Builder will increase traffic to your website and deliver qualified leads by placing you in top ad positions on Google and Facebook. Pay-per-click marketing is a proven way to drive quality traffic to your website at the lowest cost per customer acquisition. ASI knows you have a business to run - we’ll handle everything:
  • Design a complete campaign strategy around your goals
  • Increase traffic to your website 24/7
  • Research keywords to optimize your results
  • Define your target geographic areas for location-based marketing
  • Constantly test new ad copy to maximize click-through rate
  • Complete competitive research and monthly analysis
  • Generate weekly reports on your website performance
  • Launch remarketing and retargeting campaigns.
About Jamie Tumas
       
1:30 p.m.-
2:25 p.m.		   Boost Sales With The ESP Web Presentations Tool
ALL LEVELS – 1 Credit
 The easy-to-use ESP Web Presentations tool will help you get the most out of your time spent on ESP Web. In this session, we’ll show you how to sell more than ever by learning how to:
  • Use creative design to make eye-catching presentations in just minutes
  • Post presentations to your ESP Website and allow customers to shop from them
  • Download your presentations to PowerPoint for enhanced customization
  • Keep an eye on your profitability with the new Smart System Alerts.
About Peter Knappenberger
       
2:30 p.m.-
3:25 p.m.		   ESP Websites: How to Optimize Your Site and Your Sales
ALL LEVELS – 1 Credit
Want to increase your sales while presenting a professional image to your customers? ASI’s ESP Websites is the industry’s leading promotional products website service for distributors, helping buyers find relevant products and ideas. In this session, you’ll be introduced to ESP Websites and learn how to create your own website. This step-by-step tutorial will show you how to promote your best-selling products and keep customers coming back to you for new and innovative promotional ideas.
About Peter Knappenberger
       
3:30 p.m.-
4:25 p.m.		   Online Stores Made Simple: Using ESP Stores to Increase Sales, Win Clients, and Strengthen Relationships
ALL LEVELS – 1 Credit
 Most distributors cite the Internet as their #1 competitor for promotional product sales. Why? They may have a Website, but don’t have an online sales strategy for their business. In this session you’ll learn how to leverage ASI’s multi-million dollar investment in e-commerce technology to help increase your sales, protect existing client relationships, and acquire new customers.

You’ll discover…

  • One 10-minute trick that can help you beat the competition to win a key account.
  • Three simple ideas for increasing sales with current clients using easy-to-access technology.
  • Five important pitfalls to avoid when developing your Web strategy that can save you thousands each year.
Bonus: Step-by-step instructions to teach you how to use ESP to merchandise and build an online store in just minutes.
This session is geared towards industry distributors and sales professionals who want to help service their clients using the Web and begin generating more ad specialty sales online. Each attendee will leave with actionable ideas to help develop or increase online sales for their business. Join us for this fast-paced and informative introduction to ASI’s best-kept secret for online promotional product sales and marketing!
About Heather DiPrato
 
MONDAY, JANUARY 5, 2015 • EXHIBIT DAY ONE
       
12:15 p.m.-
1:15 p.m.		   Traffic Builder Lunch and Learn: Boost Your Website Traffic Effortlessly
ALL LEVELS – 1 Credit
 In this lunch session, you’ll learn how ASI’s Traffic Builder will increase traffic to your website and deliver qualified leads by placing you in top ad positions on Google and Facebook. Pay-per-click marketing is a proven way to drive quality traffic to your website at the lowest cost per customer acquisition. ASI knows you have a business to run - we’ll handle everything:
  • Design a complete campaign strategy around your goals
  • Increase traffic to your website 24/7
  • Research keywords to optimize your results
  • Define your target geographic areas for location-based marketing
  • Constantly test new ad copy to maximize click-through rate
  • Complete competitive research and monthly analysis
  • Generate weekly reports on your website performance
  • Launch remarketing and retargeting campaigns.
About Jamie Tumas