TREVOSE, PA – April 28, 2016 – ASI Show today announced it is partnering with the Incentive Marketing Association (IMA) to deliver new incentive and corporate gift opportunities to exhibitors and attendees at its upcoming Chicago show.

ASI Show® Chicago is taking place Tuesday, July 12, through Thursday, July 14, at McCormick Place, and is the largest industry show of the summer, attracting approximately 600 exhibitors and 4,500 attendees.  The show will feature a new education track and exhibitor pavilion sponsored by IMA, which advocates for and promotes the use of incentives and recognition to improve business performance.

According to the IMA, U.S. businesses spend a total of more than $77 billion annually on incentive programs to attract, retain, engage and reward employees and customers.

“We’re thrilled to partner with IMA to offer our members another important opportunity to grow their business through a hot new market with unlimited possibilities,” said Rita Ugianskis-Fishman, senior vice president and general manager of ASI Show. “IMA is a natural fit for the promotional products industry and everyone at ASI Show is excited about providing distributors with all the education and contacts they need to take advantage of corporate gifting and incentive programs.”

The Chicago show kicks off July 12 with a full day of education that includes the new Incentives and Corporate Gifts education track. The classes will give distributors an inside look at how to effectively sell products and create campaigns featuring incentives and corporate gifts. The track offers three hours of instruction:

• “Incentive Opportunities: Diversify Your Business and Grow Your Bottom Line,” from incentive-program expert Barb Hendrickson, of Visible Communications.
• “How to Build Your Business with Incentive and Corporate Gift Programs,” an IMA-hosted incentive boot camp that will teach distributors how to tap into the lucrative incentive market.

Click here to register for the event.
         
On both exhibit days, July 13 and 14, the Incentives and Corporate Gifts Pavilion will feature approximately 20 suppliers, ready to do business with attending distributors, including Indigo (asi/62560), Brainstorm Logistics (asi/41515), Claire Chase (asi/45252), Fossil (asi/55145), Union Line (asi/92508), Incentive Concepts (asi/62536) and Replogle Globes, Inc. (asi/82050).
     
“We know from our 2015 Survey of small to mid-size businesses that most of them have some form of a gifting program to reward employees and customers.  These are businesses that an ASI distributor talks to every day. There is money to be made in this market by distributors and we are excited to work with ASI to help its members make it,” said Ted Moravec, President of the Incentive Manufacturers and Representatives Alliance (IMRA), a Strategic Industry Group (SIG) within the IMA.
 
Distributors interested in attending ASI Show Chicago should contact a registration specialist at 800-546-3300. Suppliers interested in exhibiting or sponsorship opportunities should contact Karen DiTomasso at kditomasso@asicentral.com or 215-953-3768.
     
About ASI Show
The ASI Show Family of Events – ASI Show, fASIlitate, ASI Roadshow and Engage – fosters business-building relationships throughout the promotional products industry. The flagship ASI Shows are large-scale convention center trade shows held in Orlando, Dallas and Chicago. fASIlitate is a three-day hosted buyer event that brings together top suppliers and million-dollar distributors for one-on-one meetings in resorts across the country. The ASI Roadshow visits 40 cities across the U.S. and Canada and is open to escorted end-buyers. Engage combines the best of all formats and features enhanced engagement among select, high-quality distributors and suppliers, with additional regional attendance and end-buyer participation. Visit www.asishow.com for more information.