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The ASI Show has assembled a symposium of industry experts to present cutting-edge business ideas to help you successfully maximize your bottom line. Covering a wide-range of topics and subject matters for all levels of experience, ASI Show speakers are leaders in their field.
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A I B I C I D I E I F I G I H I I I J I K I L I M I N I O I P I Q I R I S I T I U I V I W I X I Y I Z I
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Over the last 17 years, Don has created award winning promotional programs for his clients that have earned him three Clio Awards from the Houston Press Club and the highest award of marketing from The National Council of Churches. Along the way, he has become a highly sought after marketing consultant in the healthcare industry, as well as a member of the Dale Carnegie Institute Training Staff, teaching courses to thousands of professionals from multiple industries who want to improve their personal sales and customer service abilities.
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Timothy M. Andrews is President and CEO of the Advertising Specialty Institute, the largest marketing and media organization serving the advertising specialty industry. Prior to his position at ASI, he served for three years as Chief Executive Officer of Primedia Business Magazines, and before that he spent 16 years at Dow Jones & Co., publisher of the Wall Street Journal. |
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Don Arbuckle started his distributorship, Creative Resources, Inc., in 1999 and it has been growing strong for over nine years. Previously, Don designed, developed and delivered technical training programs and personal and executive development. Don sits on ASI's Production Ready Artwork (PRA) Committee and was instrumental in the creation and release of electronic standards for our industry.
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What do the industry's first video podcast, audio podcast, Extreme Makeover and theme song all have in common? Industry entrepreneur, author and business consultant David Blaise. In 1998, he created Top Secrets of Promotional Products Sales, the industry's premier "success system in a box." Since then, he has built the most recognized and successful training brands in the industry, including Top Secrets of Multi-Million Dollar Producers, Sledgehammer Marketing, The Ultimate Makeover System and The Power of Promotional Products. Currently, David's company helps thousands of industry professionals each year to increase sales, improve profit margins and grow their businesses on a guaranteed basis.
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Daniel Brown is the Department Manager for ASI Catalogs. For over 6 years, Dan has assisted distributors in effectively branding and marketing themselves in the marketplace. His expertise is in multichannel marketing, where he assists his clients daily in creating a consistent image across multiple mediums such as catalogs, websites and fulfillment programs.
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Jay Busselle began his graphics career at the age of 14, printing bootleg surf, skateboard and band T-shirts. After learning valuable lessons about copyright law, Jay landed a real job as a cut-and-paste artist for the Yellow Pages. It wasn't long before Jay saw the advantages of working for his parents' screen printing and promotional product agency. Jay developed into a top-producing sales professional, and 28 years later has almost grown up. He is the father of six great kids and serves as General Manager of Digital Art Solutions, a Phoenix-based software company that makes artwork easy for distributors and suppliers. |
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Chris Clark is Vice President of Sales at Ash City USA and has more than 22 years of experience in the industry. Prior to joining Ash City in 2002 as their National Accounts Manager, Chris' experience included various roles with Vantage Apparel in sales and brand management. Chris' has developed special markets, green grass divisions and contract decorating programs for brand names. He has a keen understanding of both apparel and decorating program solutions in corporate and special markets.
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Vice Chairman of the ASI Family of Companies (composed of The ASI Show!®, ASI Computer Systems®, and ASI®), Matthew Cohn has launched businesses in publishing, e-commerce, trade shows and medical information. Matthew has also served as President, Education Chair and Treasurer of the Philadelphia Chapter of the Young Entrepreneurs Organization and is on the board of the Philadelphia Chapter of the Young President's Organization (YPO). The Philadelphia Business Journal recognized him in their "40 Under 40" awards, and he was named among the "Top 100 People to Watch" by Business Philadelphia magazine, as well as one of the "100 Most Influential People" in the trade show industry by Tradeshow Week. He has been a featured speaker at national conferences such as American Society of Association Executives, Direct Marketing Association, Internet World, Annual Catalog Conference, Seybold Seminars, International Association of Exposition Managers and SISO. |
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Rich Corvalan is the Regional Sales Director for industry leader, Vantage Apparel. Prior to joining their promotional sales team, Rich represented Vantage as an independent representative for Green Grass Golf Shop sales. His extensive sales experience also includes eight years at Cleveland Golf, where he was recognized as their top independent sales rep.
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Michael Crawford is an award-winning graphic designer and consultant. He has worked as an art director for advertising agencies and promotional products suppliers. Michael recently opened his own promotional products distributorship, Crawford Creative Group, LLC, a multi-service agency, which includes promotional products as its core media. Michael also teaches visual communications, marketing, sales and advertising design at local colleges and high schools.
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Dale Denham is a Senior Vice President at the Advertising Specialty Institute (ASI). Dale joined ASI in 2000 and is responsible for ASI's information, technology and business development, including strategic relationships with key partners UPS and OfficeMax.
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Mitch Emoff is Executive Vice President of Goldner Associates, Inc., a Top 60 national industry distributor founded in 1951. Mitch's 24 years of industry experience has focused on productive ways to grow a strong business infrastructure, as well as how to effectively manage and grow profitable fulfillment programs. He is past president of his regional association, and he is also past president of PeerNet, one of the industry's premier distributor networking groups. |
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Danny Friedman has been in the promotional products industry for over 12 years and is a multi-million dollar producer. Danny's clientele includes some of the top companies in the Fortune 500. Danny has been a sales manager and sales trainer for the last nine years. He combines his promotional products industry experience along with other industries he has been in that include office products, real estate and being a multi-line representative in the sporting goods industry.
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Colin Graf is a Marketing Manager for ASI’s Supplier and Distributor Services. He is responsible for the marketing efforts that support advertising and circulation for ASI Catalogs and Magazines. Colin joined ASI two years ago and has more than eight years of marketing experience, primarily in the financial services and publishing industries.
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Jeremy Gonzalez is an Account Executive at ASI in the ASI Catalogs department. In his time with ASI, Jeremy has worked with top distributors to develop and implement marketing plans that consist of catalogs, websites, and fulfillment programs. He excels in mentoring high-performance companies to achieve business goals for revenue growth and capitalize on new business development opportunities. Prior to joining ASI, Jeremy spent 10 years in the financial services industry. |
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Brian Greul is the President of Texas Shirt Company, a distributor company based in Houston, TX. Brian's background includes working as a network administrator, consultant and sales engineer within the information technology field. Brian excels at translating the technical into the saleable. Within the industry, Brian has performed all aspects of production, from pulling squeegees for printing to threading needles, digitizing for embroidery and even some first-hand selling.
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Howard Headden is a 22-year industry veteran with management experience on both the supplier and distributor sides of the promotional and incentive markets. He is currently the Vice President of Sales for Ash City USA, and has previous soft goods experience at Gemline, TEHAMA, GEAR for Sports and Starter Corporation. His background includes developing both Canadian and decorator divisions for Gemline, along with participating in many end-user presentations and seminars over the years.
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Mary Kilburn is co-founder of DinoMar, an industry consultancy helping firms quickly increase sales and profits and brand and position themselves for long-term success. As DinoMar's principal consultant, Mary brings 32 years of industry experience developing sales and marketing plans, market evaluations and strategies, representative programs and catalog and material design in promotional products and peripheral industries.
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Bobby Lehew is Director of Operations for ROBYN, a fulfillment company that creates and distributes branded products and collateral printed materials through private-label company stores. A passionate believer in the effectiveness of well-placed promotional marketing and the strategic significance of well-managed brand assets, Bobby cut his teeth 15 years ago in the industry packing boxes for a corporate catalog program. Now he oversees a multi-million dollar distributorship. With an exceptional staff, ROBYN has doubled its sales since 2002 due to a direct emphasis on company stores. |
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People who know Lisa Leitch describe her as a"fireball. "Contributing to a wealth of marketing, promotions and hands-on sales experience, Lisa delivers results. As a national advertising manager, Lisa understands the client and buyer's perspective. As a multi-million dollar salesperson and VP of sales for one of the largest Canadian promotional distributors, selling to IBM, Hershey, Daimler Chrysler and YTV, she knows the promotional industry. And as a strategist, speaker and trainer with her company Teneo Results, it is Lisa's goal to help you accelerate your sales performance and differentiate yourself as a promotional expert. |
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Marsha Londe brings 25 years of experience in selling promotional products. In her career, she has won 24 national awards for the creative use of product. Marsha has been interviewed for dozens of industry articles, and written several of her own. She has led classes and seminars within the industry and about the industry, and has been a speaker at national industry conventions. She was also twice named the ASI Salesperson of the Year and was recognized in the inaugural class of Women in the Promotional Products Industry with those who broke through the glass ceiling with their contributions to the business.
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Christine Lovell is Senior VP of Sales at ASI. Chris has 18 years experience assisting industry suppliers to quickly increase sales and profits, as well as helping to brand and position their firms for long-term success. A skilled marketing specialist, Chris is well-known for her ability to help suppliers succeed quickly and has helped successful firms become industry icons. She has countless success stories and case histories from which to draw examples, and insights into what makes and keeps an industry supplier on top.
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Rosalie Marcus, The Promo Biz Coach shortens the learning curve for people in the promotional products industry, teaching them how to get more sales, more clients and more income fast! Rosalie is the creator of The Fast Track to Promotional Products Sales Success: How to Make More Money in Promotional Products Sales, and the facilitator of the Women's Selling Advantage Success Circle. A successful distributor herself, Rosalie is passionate about inspiring promotional products distributor professionals to grow their sales. |
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Craig McLain is Vice President for American Solutions for Business. With more than 25 years of experience in the print and promotional products industry, Craig brings a background of sales, sales management and executive leadership that has helped guide many sales associates to success. His daily interaction with sales professionals from across the country provides a unique insight into those situations that are common to successful business owners and sales professionals.
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Jeff Meyer has been involved in various aspects of finance for over 24 years. Jeff qualified as a CPA in the state of Indiana where he worked for the Big Five international accounting firm Ernst & Young. Jeff has been active in the advertising specialty industry for over 20 years in various CFO and CEO capacities for a large group of suppliers and distributor companies. During his career he has evaluated, negotiated and consummated many mergers and acquisitions and performed valuations on many more.
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Danon Middleton has worked in the promotional products industry for almost 20 years. In that time, there has not been a department or process that she has not started from the ground up or outright led. Danon has streamlined the shipping and receiving process. She has built the process for every facet of catalog production, drop ship orders, merchandising and inventory control. Her expertise includes maximizing back-office operations in accounts payable, accounts receivable and collections.
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Butch Peyton, Support Representative for ASI Computer Systems (ASICS), has addressed the questions and supported the needs of all ASICS customers for 18 years. In addition, he has been a senior trainer for over 15 years on all aspects of ProfitMaker, Fulfillment and ProfitPro.
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Pablo Pizzichini is a Director of Distributor Services at the Advertising Specialty Institute (ASI) with over 18 years of true sales leadership and management experience. His strategic management, operational and logistical expertise has helped many industry distributors to increase sales and improve their profit margins. Pablo’s keen understanding of business processes and best practices have assisted ASI distributor members in improving their performance and develop their businesses.
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Mike Place is the Director of Sales & Marketing for ASI Computer Systems (ASICS). Over the last five years, Mike has been in countless ASI distributor and supplier offices demonstrating the ProfitMaker software system, and learning about typical challenges and opportunities that can be solved with software. Prior to joining ASICS, Mike owned and operated a technical consulting company for about 10 years, and has also been involved with his family's business as long as he can remember. This experience gives him unique insight into business problems and solutions from the perspective of the business owner.
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Cliff Quicksell, Jr., has been a distributor, a supplier and a trainer in the industry for 25+ years, all the while sharing his secrets to success in creative marketing. Cliff is the proud recipient of 30+ industry awards for marketing and creativity. He has also won over nine industry speaking awards for his delivery, content and audience appeal. Cliff's vast industry experience and research into what clients really want from distributors have helped him build a thriving training and consulting business in our industry. |
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Rose Shorma, Vice President of Marketing for American Solutions for Business, inspires over 600 of their sales associates with creative marketing ideas and solutions. In addition to her role as VP of Marketing, Rose shares her hands-on knowledge on building a successful and profitable territory. She is a 24-year veteran in the print and promotional products industry, with personal sales of over $2 million per year. Rose is energizing and knows how to “walk the talk. |
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People talk about Fern Silver and how her contagious enthusiasm, boundless energy, knowledge and passion for our industry have helped them succeed. With over 25 years of industry experience, Fern will give you the tools to raise your bottom line during her invigorating, eye-opening powerful sessions. Distributors proclaim that attending a Fern Silver workshop is like chugging a Red Bull energy drink filled with new fresh ways to excel. As a keynote speaker and workshop leader, she has stimulated success for thousands of people worldwide by teaching them the skills and attitudes it takes to achieve high sales, outstanding customer service, outrageous leadership and top management skills that inspire greatness. Clients who have benefited from working with Fern include New England Financial, Taco Bell, Jones New York, New Zealand Life, Prudential, and Government Agencies.
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Lauron Sonnier is President of Sonnier Marketing & Communications, Inc. (Houston, Texas) and author of 365 Ways to Stir the Pot and Put Marketing Into Action, a daily marketing guide. She holds a BS degree in Communications and has over 20 years of hands-on marketing experience. She has worked with companies of all types and sizes, but especially small businesses. Using her proven, Stir the Potâ„¢ marketing system, Lauron has helped countless companies become underwhelmed with their marketing and achieve great success in sales, market exposure, happy customers and smart ways of doing business. She speaks to audiences throughout the country and has been featured in numerous publications including the book Guerilla Marketing in 30 Days and our own Advantages magazine.
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Tohan Stover, Regional Sales Representative for Vantage Apparel, has been in the industry for seven years. She began her career in the advertising specialties industry as a local distributor and a local decorator before joining Vantage Apparel. Tohan has extensive experience in customer service, inside sales, outside sales, sourcing, marketing and apparel. |
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In 1987, Tom Vann founded Target Graphics, a contract screen-printing company that exclusively services promotional products distributors. He has transformed a basement business into a multi-million dollar powerhouse. Accolades include winning over 30 screen-printing awards. He is a frequent writer for Impressions Magazine, Wearables PPB and Counselor. Tom is a regular presenter with credits for educational seminars at The ASI Shows.
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Schedule at a Glance
Deciding what classes to attend at ASI Dallas has never been easier. Click here for the entire ASI Education schedule for ASI Dallas, Feb. 4-6.
To search by education track, click here for session descriptions within the categories that match your interests and business needs. |
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| Speaker Biographies
The ASI Show has assembled a symposium of industry experts to present cutting-edge business ideas to help you successfully maximize your bottom line.... [More]
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| New Distributor Success Track
The advertising specialty industry can be overwhelming, especially if you’re a new distributor trying to break in and establish yourself as an expert in the field... [More]
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Do you find marketing to be confusing, difficult or overwhelming? Don’t know where to start? Lauron Sonnier demystifies marketing as she shows you how to integrate it into everything you do to grow your business on a daily basis... [More] |
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Don Hutson, co-author of the newly released “The One-Minute Entrepreneur,” shares cutting-edge sales tools and strategies to make your clients say WOW and cause your bottom line to soar ... [More] |
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ASI half-day sessions are in-depth workshops led by leaders in the field. You are sure to leave with proven, innovative business tools to help you increase sales, deliver a better customer experience and build your bottom line... [More]
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• February 4-6 • Dallas Convention Center |
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