The ASI Holiday Preview Education

All sessions feature speaker David Blaise, author of Top Secrets of Promotional Products Sales

Power Prospecting: Getting Ad Specialty Clients
Monday, September 13 • 1 p.m.-2 p.m.

Success in advertising specialty sales requires an ability to drive a steady stream of qualified leads to your door. In this exclusive session from Top Secrets of Promotional Products Sales author David Blaise, you'll learn how to turn the tables on rejection and line up high-quality prospects who are ready to buy.

The Ultimate 90-Day Marketing Plan: How to Create Top of Mind Awareness in Your Market
Monday, September 13 • 2:15 p.m.-3:15 p.m.

In this session, you'll discover how to use the MVPs of marketing to deliver a powerful marketing: (M)essage using the perfect combination of marketing, (V)ehicles to attract and convert your ideal (P)rospects into profitable sales! Launch your plan quickly using inexpensive technology and generate new business fast.

Putting it All Together: Rapport-Building Tools and Questions to Dominate Your Market
Monday, September 13 • 4 p.m.-5 p.m.

In ad specialty sales, whoever is asking the questions controls the conversation. That’s why it’s critical to have an arsenal of proven rapport-building tools and questions that you can use to qualify clients, diagnose promotional problems and position yourself as the only viable solution. This session delivers the goods on exactly what to say and how to say it to close sales. You’ll get specific, word-for-word questions designed to open clients up and position yourself as a true promotional expert.